Alongside travel-sized shampoos, face wipes and hair ties, there are a myriad of new makeup products that are being branded as the new gym bag essentials.
Clinique recently launched the 'Pep Rally Gym Bag Heroes' set on this theme, which offers items from its new Pep-Start collection, including a foaming cleanser, a lightweight moisturizer with SPF 20 and the brand's bestselling High Impact Mascara. All of these gym-friendly beauty products are conveniently packaged in a branded water bottle, which reminds that hydration is a key part of beautifying from the inside out.
As well as offering novel packaging, the complete skincare set for athletic consumers could potentially be used as a storage system for remembering all of one's gym bag essentials when frequenting a yoga studio, pilates class or other destination for physical activity.
Key Themes Behind This Trend
- Athletic Skincare Sets
- The trend of packaging skincare products into gym-friendly sets presents an opportunity for companies to cater to active consumers.
- Novel Packaging
- The use of innovative packaging such as branded water bottles for beauty products provides opportunities for unique and eye-catching branding strategies.
- Hydration Beauty
- The focus on hydration as a key part of beauty emphasizes the need for companies to develop products that promote internal and external hydration.
Where This Applies
- Beauty and Skincare
- The beauty and skincare industry can explore the development of gym-friendly sets and innovative packaging to cater to active consumers.
- Fitness and Athletic Equipment
- The fitness industry can collaborate with beauty brands to create unique products and packaging that align with a fitness lifestyle.
- Beverage and Water Bottle Manufacturing
- The beverage and water bottle industry can contribute to the beauty market by producing branded water bottles for beauty products, combining functionality and branding.
