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Tarte Cosmetics' 'Hustle & Glow' Introduces "Athleisure Skincare"

 - Feb 15, 2017
References: milled & tartecosmetics
'Hustle & Glow' is the name of a new bundle of "gym bag grabs" from Tarte Cosmetics that are being introduced to the world as "athleisure skincare" products.

The collection includes a sweat-proof mascara, a brightening highlighter-moisturizer, a tinted moisturizer with SPF and a vegan tooth-whitening pen, all of which are designed to put up with tough workouts. While the cosmetic industry has long put a focus on providing products with long-lasting all-day coverage, this message is being slightly shifted to emphasize just how well a product can keep up with one's active lifestyle.

Other notable beauty brands that are hoping to find a sweet spot between cosmetics and athletics include Sweat Cosmetics, Rae Cosmetics, as well as Birchbox's line for the gym, Arrow.