As consumers look to upkeep their bodies during strenuous exercise, beauty product brand Hair Warrior offers a similar mantra with its workout haircare focused specifically on replenishing the hair follicle after sweating. The products aim to restore balance in the root that working out can cause due to high production levels of sweat and heat.
The Hair Warrior features a line of hair creams that can be applied directly to the strands pre-workout. The product is filled with hydrating ingredients and chemicals that protect the hair from heat, sweat and damage caused from exercising by reducing frizz and keeping the locks replenished with moisture. This is ideal for consumers that are avid exercisers and are noticing their hair take a toll.
As consumers look to keep their bodies in tip-top shape with post-workout care, they aim to do the same with their beauty regime.