A recent Molton Brown Mother's Day experience held in-store allowed consumers to create customized greeting cards for the occasion using wearable technology. The Mother's Day experience featured a stunning floral background against which visitors posed, while Molton Brown staff was on hand to snap a picture that was then printed using wearable technology and inserted into the greeting card.
Guests could choose from three place cards to hold up in the image, including "Happy Mother's Day," "I Love You Mum," and "Best Mum Ever." In addition to the photo booth experience, guests were also able to take advantage of complimentary fragrance consultations, refreshments and gift wrapping services. The Mother's Day experience was held at Molton Brown stores across the UK, including Glasgow, Leeds, Manchester, London's Covent Garden and many more.