The idea of masculinity and gender in general is ever-evolving, as this male makeup tutorial shows. Although the term 'tutorial' is a bit of a stretch here, it does show that perhaps there will soon be a market for such demonstrations. After all, there are cosmetics for men now. It could only be expected that men might need more direction than women on how to apply said products.
That said, this particular male makeup tutorial stars American actor Patrick Dempsy. Putting his eyelids in the trusting hands of his wife, he helps to demonstrate the gorgeous results of using her Lid Tints. He writes in the Instagram caption, "I'm not a makeup guy, but I'm proud of my wife's innovative product, Lid Tints for eyes."