The glitter beard trend started on social media by users like The Gay Beards, which has prompted the release of the Glitter Beard Kit. Packed with beard oil, an ample amount of glitter and a bib to catch the remnants, the kit allows men of all kinds to adorn their beard in a touch of artistic sparkle.
Although the beard has been a symbol of masculinity for eons, the shift towards guys being more fluid with their gender role is seeing many take more feminine risks with their style. As such, the Glitter Beard Kit pushes boundaries by enabling even those who don't have an artistic flair with the ability to partake in style choices of the present.
Key Themes Behind This Trend
- Gender Fluidity in Men's Grooming
- There is an opportunity for companies to create grooming products that cater to men interested in more feminine or non-binary style choices.
- Novelty Beard Accessories
- Innovation in beard accessories like glitter kits or beard jewelry can create a new market for those who want to spruce up their facial hair.
- Social Media Influenced Grooming Trends
- With the emergence of influencers on social media, companies can tap into new grooming trends and find ways to capitalize on their popularity.
Where This Applies
- Beauty and Personal Care
- Companies can create grooming products that cater to men looking for more unique or gender fluid grooming options.
- Fashion and Accessories
- New and innovative beard accessories can create a new market for men looking to add more style to their facial hair.
- Marketing and Advertising
- With the rise of social media influencers, companies can leverage their popularity to promote their grooming products to a wider audience.
