Premium beauty brand Benefit will be hosting an immersive pop-up this summer on board a ship floating on London's River Thames. Called 'the Good Ship Benefit,' the experience was spread across three floors and boasted a 1960's salon theme. The 'Good Ship Benefit' was docked at Victoria Embankment in London and will celebrate and promote the brand's bestselling products, like the brand's They're Real! mascara.
Each floor of the playful Benefit pop-up will boast a different theme, with dedicated spaces for grabbing a cocktail, relaxing and even grabbing lunch and dinner, with a restaurant stationed on the top floor.
The Benefit ship pop-up was designed and constructed by The Persuaders, while Us Creative brought the idea to life and Devries Slam handled the PR. The 'Good Ship Benefit' is expected to launch on April 9, 2016, and last for approximately five months.