Foaming Oil Cleansers

THEFACESHOP Replaces Double Cleansing with a Two-in-One Product

THEFACESHOP's Mango Seed Oil-to-Foam Cleanser is a product that leaves skin feeling fresh, yet moisturized. The product was inspired by the practice of double cleansing, which typically involves washing the face with an oil-based cleanser and then following up with a foaming facial product. Using these two very different types of skin products ensures that the face is fully clean.

Rather than making the cleansing process a two-product two-step experience, THEFACESHOP developed a hybrid that combines the benefits of a facial oil and foam into just one bottle. To use, there are only three simple steps to follow: spread the product on the face, wet hands and massage it in and finally, rinse it off.

The Korean skincare product is ideal for those who appreciate simple beauty routines.

Hybrid Skincare
THEFACESHOP's Mango Seed Oil-to-Foam Cleanser combines the benefits of a facial oil and foam into one bottle, representing the trend of hybrid skincare products.
Streamlining Beauty Routines
THEFACESHOP's two-in-one cleanser simplifies the cleansing process, reflecting the trend of streamlining beauty routines.
Moisturizing Cleansers
THEFACESHOP's Mango Seed Oil-to-Foam Cleanser leaves skin feeling both fresh and moisturized, highlighting the trend of moisturizing cleansers.

Industries Being Reshaped

Skincare
The skincare industry can embrace the trend of hybrid skincare products by developing more innovative cleansers that combine different textures and functions in one product.
Beauty
The beauty industry can cater to busy consumers by introducing more products that streamline beauty routines, like two-in-one cleansers.
Personal Care
The personal care industry has the opportunity to create moisturizing cleansers that nourish and hydrate the skin while effectively removing impurities.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 46%
Activity 42%
Freshness 8%