Malaysian makeup artist Saraswati has used her immense beauty skills to transform herself into 11 iconic Disney characters. Unlike most Disney beauty transformations, that include wigs or costumes, Sarawati performs each transformation while wearing a hijab.
While doing your own hair or wearing a wig can be a fun part of dressing up, Saraswati fashions her hijab to look like each Disney character's recognizable tresses. The Malaysian makeup artist then uploads the photos to her beauty-heavy Instagram account which has gained a lot of followers since her Disney-themed looks were shared.
Accepting submissions and suggestions from her loyal followers, Saraswati has transformed herself into such characters as Alice from Wonderland, Ariel, Cruella DeVille, Mulan, Tinkerbell and more.
Why This Trend Is Growing
- Diverse Character Transformations
- Disruptive innovation opportunity: Beauty brands can capitalize on the growing demand for inclusive and diverse character transformations, creating specialized products and tutorials for diverse cultural representations.
- Modest Fashion
- Disruptive innovation opportunity: Fashion retailers can tap into the market for modest fashion by offering hijabs and other modest accessories that cater to diverse consumer preferences.
- Social Media Influencers
- Disruptive innovation opportunity: Brands can collaborate with social media influencers like Saraswati to create inclusive beauty campaigns that celebrate diversity and promote cultural representation.
Industries Being Reshaped
- Beauty
- Disruptive innovation opportunity: Beauty brands can create new product lines and marketing strategies that cater to the demand for inclusive and diverse beauty transformations.
- Fashion
- Disruptive innovation opportunity: Fashion retailers can explore the market for modest fashion by creating clothing lines that cater to diverse cultural and religious requirements.
- Advertising
- Disruptive innovation opportunity: Advertising agencies and brands can embrace inclusivity by featuring diverse characters and cultural representations in their campaigns, challenging traditional beauty standards.
