Istanbul-based designer Ipek Eris conceived Rumeli70's pharmacy branding. Unlike most pharmacies that can be marketed with bare and institutional graphics, this medical retailer is more playful and eclectic. Referencing Turkish art and design, Ipek Eris creates a brand identity that is showcased using white and gold and royal purple and gold motifs.
In addition to Rumeli70's vivid promotional materials, the pharmacy's packaging is apothecary-inspired. In addition to branded cream and balm containers, this pharmacy branding project also focuses on old-fashioned glass bottles that are used for syrups, ointments and other liquid remedies.
Moreover, the pharmacy's paper bags and product wrappers also feature a mix of royal purple and gold branding that references vintage apothecary packages. Rumeli70's main logo is a medicine bottle with wings, suggesting that the retailer is a god-send when it comes to natural and healthy remedies.