Designer Marco Arroyo-Vázquez created a conceptual pacakging design for 'Cugu,' a conceptual Turkish olive oil brand. The packaging is inspired by the brand's Greek influences and ancient roots, represented by the thousand-year-old olive trees of Urla. The handcrafted ceramic bottle is shaped like a Turkish eye, with an ergonomically sized design that stands out on shelves. The lack of typography on the bottle adds to its otherworldly aesthetic, while the wood stopper creates a clever use of materials.
The packaging would have a positive impact on the local economy, using ceramic workshops to create the bottles one by one without molds. The selection of materials is oriented towards sustainability and functionality, with the ceramic preventing the penetration of light, preserving the olive oil's purest form and flavor. The stopper is created with wood from ancient olive trees, a symbol of the estate that is 100% natural and renewable.
Image Credit: Marco Arroyo-Vázquez
What's Driving This Trend
- Ceramic Packaging
- Using ceramics as packaging could potentially disrupt the packaging industry, especially for products such as Olive Oil which require preservation of pure forms and flavors
- Sustainability-focused Packaging
- Sustainability-focused packaging could be an attractive innovation opportunity in the food & beverage industry
- Minimalist Packaging Design
- Minimalist packaging design that focuses on the otherworldly aesthetic without any typography could disrupt how businesses approach creating packaging designs
Who This Affects Most
- Food & Beverage Packaging
- Sustainability-focused packaging in the food & beverage industry could bring in new customers who are conscious about environmental impact
- Ceramics Industry
- Creating handmade ceramic bottles one-by-one without molds could present a unique opportunity for businesses in the ceramics industry to differentiate themselves from mass-produced products
- Luxury Packaging
- The use of wood stoppers created from ancient olive trees, could pave the way for luxury packaging in the food & beverages industry
