The 'Tap' Colgate ad focuses on the amount of wasted water that goes down the drain when you leave the faucet running as you brush your teeth. In total, it amounts to about 10 liters of water and as the ad points out, "this is more than many people in the world have in a month."
The ad delivers this message quite simply, showing a man who carelessly leaves the water running while he's brushing his teeth. While the water is running, a pair of hands is shown filling up a drinking glass, another fills up a bowl and a young girl uses her hands to drink directly from the stream of water. Although the ad is hardly about Colgate's toothpaste, it's an important message for its consumers to be considerate of when brushing their teeth.
Key Themes Behind This Trend
- Water Conservation Awareness
- Creative ads focus on wasted water and bring awareness to the amount of water people use during certain everyday activities.
- Sustainability in Advertising
- Ads are being developed to promote sustainable practices and environmentally-friendly products.
- Consumer Consciousness
- Consumers are more aware and mindful of the impact their daily habits and choices have on the environment.
Where This Applies
- Oral Care
- Oral care companies have an opportunity to create innovative products and packaging that promote water conservation.
- Advertising
- The advertising industry has an opportunity to create more campaigns that focus on sustainability and eco-conscious practices.
- Water Conservation Technology
- There is a growing need for technology that can monitor and reduce water waste in various industries, including oral care.
