When people talk about environmental conservation or eco sustainability, water initiatives are an important aspect of taking care of our earth. Whether it's saving water or providing access to clean drinking water in developing communities, these ad campaigns and challenges are designed to provoke action in everyday people.
Water conservation efforts surrounding the California drought integrate humor and the age-old adage that sex sells. This can be seen with brick-dropping campaigns (rubber bricks you place in your toilet water tank to save water) and suggestive shower-shortening language in print advertisements.
Charity:Water has created a number of water initiatives in their endeavors to provide safe water in poor communities. This includes partnering with online Christian community Socality and selling products such as clothing and temporary tattoos.
Apps and games can also be used to interact with consumers, especially ones that involve reporting.
From Poignant Water Advocacy Ads to Arctic Swimming Challenges
Sacrificial Water Campaigns
This Water Challenge Asks You To Give Up All Other Types of Beverages
Charitable Water Campaigns
Stella Artois and Matt Damon Urge People to 'Buy a Lady a Drink'
Charitable Devout Projects
Socality's Water Project Raises Awareness Through Events and Meetups
Charitable Water Apparel
Charity:Water Gives Proceeds to Communities with Limited Water Access
Poignant Water Advocacy Ads
This Ad Shows a Fictional Girl Who Couldn't Cry Because of Dehydration
Energy-Wasting Tattletale Apps
Environmental Reporting App LightsOut Lets Users Note Harmful Acts
Arctic Swimming Challenges
Two Tales' Swim in the Arctic Serves as Its Ice Bucket Challenge Entry
Disturbing Climate Crisis Ads
These Powerful Posters Highlight Earth’s Energy Realities
H2O Aid Initiatives
Clean Water Charity Project Supports a 'Made to Matter' Approach to Production
Wasted Water-Reporting Apps
Everydrop LA Hopes to Engage Citizens During the California Drought
Eco Awareness Games
Koda Quest's Eco Game Blends Real Challenges with Caring for a Virtual Pet
Creative Water Conservation Ads
Colgate Shows the Wasted Water From Brushing Your Teeth
Charitable Camera Straps
The ONA Camera Strap Raises Awareness for Clean Drinking Water
Activist App Campaigns
Amnesty International's Report Without Fear Campaign Utilizes Snapchat
This Indiegogo Project Aims to Save Water and Help Drought Victims
Charitable Water Bottles
MiiR's Stainless Water Bottles Give Back Clean Drinking Water for a Year
The WELLY Bottle is a Sustainable Option That Gives Back to the Planet
Empty Bucket Challenges
OndAzul Encourages Participation in the Ice Bucket Challenge Without Water
Suggestive Water-Saving Ads
This SFPUC Water Conservation Campaign Uses Titillating Language
Charitable Temporary Tattoos
Tattly's Temporary Tattoos for Good Help NFP Organizations
Sensual Water Campaigns
Romerquelle Changes People's Perspective About Its Mineral Water
Green Shower Stunts
For Earth Day, Axe Canada Advises to 'Take Action, Take Your Clothes Off'
Cheeky Water Conservation Ads
Brazilian "Xixi No Banho" Advocates Peeing in the Shower