There have been some pretty epic Ice Bucket Challenge videos created to raise awareness for ALS, but Two Tales is a Czech beer brand that decided to take its challenge response to the next level with a swim in the arctic.
Rather than dumping a few ice cubes into a bucket of water, Two Tales decided to go hardcore and have someone take a dip in icy cold waters. Instead of seeing just a few ice cubes, the video shows one brave guy swimming towards an ice block in the water, so you can imagine just how cold that water must be. Suring the experience, the Two Tales employee captured his swim with a camera attached to his head. This is one way to show that this is what cold means to the beer brand.
Key Themes Behind This Trend
- Cold Water Challenges
- Opportunity for brands to create unique challenges involving cold water to raise awareness or promote their products.
- Extreme Marketing Stunts
- Brands can push the boundaries of traditional marketing by creating extreme and attention-grabbing stunts like swimming in arctic waters.
- Branded Adventure Experiences
- Opportunity for brands to offer adventurous experiences that align with their brand values and create memorable moments.
Where This Applies
- Beverage
- Brands in the beverage industry can use the concept of cold water challenges as a way to engage consumers and promote their products.
- Marketing & Advertising
- The marketing and advertising industry can explore extreme marketing stunts as a way to create buzz and attract attention for their clients.
- Tourism & Travel
- Tourism and travel companies can offer branded adventure experiences that highlight unique environments or activities to attract adventurous travelers.
