Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Two Tales' Swim in the Arctic Serves as Its Ice Bucket Challenge Entry

 - Aug 31, 2014
References: & psfk
There have been some pretty epic Ice Bucket Challenge videos created to raise awareness for ALS, but Two Tales is a Czech beer brand that decided to take its challenge response to the next level with a swim in the arctic.

Rather than dumping a few ice cubes into a bucket of water, Two Tales decided to go hardcore and have someone take a dip in icy cold waters. Instead of seeing just a few ice cubes, the video shows one brave guy swimming towards an ice block in the water, so you can imagine just how cold that water must be. Suring the experience, the Two Tales employee captured his swim with a camera attached to his head. This is one way to show that this is what cold means to the beer brand.