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51 Chronic Condition Advertisements

From Faceless Alzheimer Ads to Villainous Cancer Campaigns

— September 11, 2015 — Marketing
Alzheimer's disease, cancer, Osteoporosis and mental illnesses are a few of the chronic conditions targeted with these advertisements. In order to raise awareness, support for fundraising campaigns and promote prevention in general, these advertisements make use of a range of marketing tactics.

The incredible popularity of the Ice Bucket Challenge for ALS proved to be the perfect formula for success, pairing crowdsourced content with a challenge format. Although the challenge has been heavily criticized, it's also taught marketers and brands valuable lessons about viral marketing.

In the hopes of seeing a fraction of the success that the ALS Ice Bucket Challenge did, other charities, organizations and healthcare companies are turning to social media to give campaigns a chance of going viral. Some of the more impressive examples of this include the Canadian Cancer Society's Fearless Challenge and Alzheimer Nederland's Facebook marketing stunt for the Alzheimer’s Event.
6.8
Score
Popularity
Activity
Freshness
51
Fortitudinous Bone Campaigns
Fortitudinous Bone Campaigns
This Osteoporosis Health Campaign Urges People to #LaceUpForBones
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50
Cartoon Cancer Campaigns
Cartoon Cancer Campaigns
This Cancer Awareness Campaign Advises Protection for Outdoor Workers
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49
Icy Awareness Challenges
Icy Awareness Challenges
This Celebrity Ice Bucket Challenge Has Tom Cruise Take the Plunge
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48
Wrinkle-Inducing Skin Cream
Wrinkle-Inducing Skin Cream
This Breast Cream Lets Users Check for Breast Cancer & Saves Lives
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47
Eye-Tracking Donation Sites
Eye-Tracking Donation Sites
Eye Click Donation Only Lets People Donate to ALS Using Their Eyes
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46
Blogger Cancer Campaigns
Blogger Cancer Campaigns
The Swedish Childhood Cancer Foundation's Blog Battle Helps Everyone Win
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45
Comedic Cancer Campaigns
Comedic Cancer Campaigns
The Joke Appeal Brings Humor to the Lives of Young People with Cancer
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44
Tearjerker Tissue Ads
Tearjerker Tissue Ads
Scotties Has Remarkable Women Share Their Cancer Survivor Stories
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43
Tanning Funeral Pranks
Tanning Funeral Pranks
This Campaign Reveals the Dangers of Indoor Tanning and Health
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42
Lonely Cancer Campaigns
Lonely Cancer Campaigns
Macmillan's Cancer Campaign Simulates the Disease with an Isolation Box
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41
Posthumous Twitter Campaigns
Posthumous Twitter Campaigns
This Social Health Campaign Features Tweets from Beyond the Grave
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40
Medical Research-Supporting Alarms
Medical Research-Supporting Alarms
Powersleep is a Phone Alarm App That Donates Power to Research
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39
Cartographic Brain Ads
Cartographic Brain Ads
These Brain Map Ads Show How Lost Alzheimer's Patients Feel
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38
Sun-Made Soccer Fields
Sun-Made Soccer Fields
Cancerfonden's Play in the Shade Campaign Features a Uniquely Shaded Field
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37
Camera-Embedded Bras
Camera-Embedded Bras
Nestlé FITNESS' Breast Cancer Awareness Campaign Involves a Hidden Camera
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36
Cancer-Fighting Font Campaigns
Cancer-Fighting Font Campaigns
The 'Buy Fonts Save Lives' Project Supports Cancer Research
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35
Cancer Patient Orchestras
Cancer Patient Orchestras
Larynx Cancer Patients of Unexpected Choir Perform Classic Beatles Songs
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34
Icy Clown Videos
Icy Clown Videos
Ronald McDonald Accepts the ALS Bucket Challenge with a Smile
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33
Immersive Health Campaigns
Immersive Health Campaigns
ICM's Health Campaign Puts People in an Uncomfortable Subway Experience
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32
Chilly Cookie Videos
Chilly Cookie Videos
Honey Maid's ALS Ice Bucket Challenge Video Stars a Teddy Graham Cookie
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31
Jolly Ice Bucket Videos
Jolly Ice Bucket Videos
Macy's ALS Ice Bucket Challenge Video Features Jolly Saint Nick
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30
Sight-Impaired Simulating Projects
Sight-Impaired Simulating Projects
YouAreBlind.Com Challenged Creative Teams to Lose Their Vision
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29
Arctic Swimming Challenges
Arctic Swimming Challenges
Two Tales' Swim in the Arctic Serves as Its Ice Bucket Challenge Entry
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28
Epic Icy Challenges
Epic Icy Challenges
Old Spice's ALS Ice Bucket Video is as Epic as Expected
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27
Courageous Cancer Campaigns
Courageous Cancer Campaigns
The Fearless Challenge Cancer Campaign is for Taking on Worst Fears
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26
Charitable Chicken Chain Videos
Charitable Chicken Chain Videos
KFC's Colonel Takes on the ALS Ice Bucket Challenge for Charity
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25
Passive Research-Supporting Apps
Passive Research-Supporting Apps
The HTC Power to Give App Donates Processing Power to Research
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24
Icy Cat Meme Videos
Icy Cat Meme Videos
This Ice Bucket Challenge ALS Video Features One Very Grumpy Cat
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23
Classy Ice Bucket Videos
Classy Ice Bucket Videos
JW Marriott's ALS Awareness Video Features Brings Class to the Campaign
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22
Superimposed Forgetfulness Campaigns
Superimposed Forgetfulness Campaigns
Alzheimer Nederland Used Facebook to Simulate Alzheimer's
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21
Balding Cartoon Campaigns
Balding Cartoon Campaigns
GRAACC's Bald Cartoons Support Children with Cancer
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20
Crazy Makeover Campaigns
Crazy Makeover Campaigns
The If Only for a Second Mimi Foundation Campaign Stars Cancer Patients
<
19
Interactive Mental Health Videos
Interactive Mental Health Videos
Replace the Face is an Evocative Music Video and Message Board
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18
Doughy Ice Challenges
Doughy Ice Challenges
Pillsbury's Ice Bucket Challenge Video Stars a Brave Poppin' Fresh
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17
Forgetful Granny Ads
Forgetful Granny Ads
The Alzheimer Association Turkey Campaign Provides an Important Warning
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16
Celebrity Pharmaceutical Campaigns
Celebrity Pharmaceutical Campaigns
This Ad Tackles the Stigma Surrounding Mental Illness
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15
Villainous Cancer Campaigns
Villainous Cancer Campaigns
The Med Center Compares Early Stages to Young Evil Historical Icons
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14
Depression Awareness Campaigns
Depression Awareness Campaigns
GLAMOUR's 'Hey It's OK' Campaign Raises Awareness About Depression
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13
Faceless Alzheimer Ads
Faceless Alzheimer Ads
The Project Lembrar Campaign Focuses on Unforgettable Moments
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12
Tweet-Sending Bras
Tweet-Sending Bras
The Nestle SA 'Tweeting Bra' Tweets When It is Unclasped
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11
Dangerous Dessert Ads
Dangerous Dessert Ads
The Unimed Curitiba Campaign Brings Awareness to Diabetes
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10
Empty Bucket Challenges
Empty Bucket Challenges
OndAzul Encourages Participation in the Ice Bucket Challenge Without Water
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9
Ruined Surprise Ads
Ruined Surprise Ads
These Pink October Ads Remind to Check for Cancer So It's Not a Surprise
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8
Disease-Created Artwork Ads
Disease-Created Artwork Ads
The Alzheimer's Association Campaign Depicts Fragmented Portraits
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7
Nostalgic Alzheimer's Campaign Ads
Nostalgic Alzheimer's Campaign Ads
Domenico Liberti Erases Family Photos to Evoke Awareness
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6
Inhaled Insulin Ads
Inhaled Insulin Ads
These Ads Demonstrate a Better Way for Patients to Manage Diabetes
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5
Dessert-Urinating Ads
Dessert-Urinating Ads
The Janssen Invokana Diabetes Treatment Campaign is Strangely Sweet
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4
Mastectomized Barbie Dolls
Mastectomized Barbie Dolls
DDB's Breast Cancer Campaign for ALCC is Ethnically Eye-Opening
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3
Surreal Alzheimer Ads
Surreal Alzheimer Ads
The Peruvian Association of Alzheimer's Disease Visualizes Memory Loss
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2
Contactless Donation Shops
Contactless Donation Shops
This Interactive Display Window Collects Contactless Payment Donations
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1
Duplicitous Depression Ads
Duplicitous Depression Ads
Ads from Samaritans of Singapore Change Meaning When Flipped
<