From Faceless Alzheimer Ads to Villainous Cancer Campaigns
Laura McQuarrie — September 11, 2015 — Marketing
Alzheimer's disease, cancer, Osteoporosis and mental illnesses are a few of the chronic conditions targeted with these advertisements. In order to raise awareness, support for fundraising campaigns and promote prevention in general, these advertisements make use of a range of marketing tactics.
The incredible popularity of the Ice Bucket Challenge for ALS proved to be the perfect formula for success, pairing crowdsourced content with a challenge format. Although the challenge has been heavily criticized, it's also taught marketers and brands valuable lessons about viral marketing.
In the hopes of seeing a fraction of the success that the ALS Ice Bucket Challenge did, other charities, organizations and healthcare companies are turning to social media to give campaigns a chance of going viral. Some of the more impressive examples of this include the Canadian Cancer Society's Fearless Challenge and Alzheimer Nederland's Facebook marketing stunt for the Alzheimer’s Event.
The incredible popularity of the Ice Bucket Challenge for ALS proved to be the perfect formula for success, pairing crowdsourced content with a challenge format. Although the challenge has been heavily criticized, it's also taught marketers and brands valuable lessons about viral marketing.
In the hopes of seeing a fraction of the success that the ALS Ice Bucket Challenge did, other charities, organizations and healthcare companies are turning to social media to give campaigns a chance of going viral. Some of the more impressive examples of this include the Canadian Cancer Society's Fearless Challenge and Alzheimer Nederland's Facebook marketing stunt for the Alzheimer’s Event.
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