With the help of Clear Channel, the store windows of Cancer Research UK stores have been turned into interactive displays where people passing by can swipe contactless payment cards to make a donation. This technology allows the shop to serve as a place to receive donations 24 hours a day, supported by a media screen that shows the impact the donations will make. When a debit or credit card is held up to the window, £2 is collected from a contactless card.
As well as being a way to draw people into its store, this is a phenomenal way to support cancer research. Beyond its obvious applications for charity, Neil Chapman of Clear Channel describes: "This contactless window display is an important step towards offering brands a contactless payment solution away from their point of sale."
What's Driving This Trend
- Contactless Payment Donations
- Introduce interactive displays to enable people to donate 24/7 with contactless payments and add impactful media screens to show the donation's impact
- Contactless Payment Solutions
- Offer brands innovative contactless payment solutions away from the point of sale through interactive displays
- 24/7 Donation Centers
- Set up stores equipped with interactive displays to receive contactless payment donations 24/7
Who This Affects Most
- Charity and Non-profit Industry
- Contactless donation shops could inspire more charities to introduce interactive displays for contactless payment donations and to offer 24/7 donation centers
- Retail Industry
- The introduction of contactless payment displays in retail businesses would provide customers with more efficient and faster payment solutions
- Advertising and Marketing Industry
- Contactless payment windows provide an opportunity for brands to advertise themselves through media screens while also offering contactless payment solutions
