New CVS Measures Illustrated by Neil Patrick Harris
Ellen Smith — January 28, 2021 — Marketing
References: adweek
Actor Neil Patrick Harris stars in a CVS ad, which was launchd in a partnership between PayPal and Venmo. The ad was designed to promote nee contactless shopping measures which have been put in place throughout most CVS stores. Now, shoppers can gather their items in a cart, and pay via a QR code located on their CVS app. The code, which is attached to one's PayPal or Venmo account, makes for a seamless and safe way to shop.
To illustrate the ease of these measures, the brands tapped Neil Patrick Harris, and invited him to shop after hours at a CVS location. In the ad, the star is alone in the store, recording himself as he roams the aisles.
Image Credit: PayPal, Venmo
To illustrate the ease of these measures, the brands tapped Neil Patrick Harris, and invited him to shop after hours at a CVS location. In the ad, the star is alone in the store, recording himself as he roams the aisles.
Image Credit: PayPal, Venmo
Trend Themes
1. Contactless Shopping Promotion - CVS promotes their new contactless shopping measures through a celebrity-starring ad campaign in partnership with PayPal and Venmo, creating an opportunity for other companies to promote their contactless options as well.
2. QR Code Payment Integration - CVS's QR code payment integration with PayPal and Venmo creates a disruptive innovation opportunity for the technology and finance industries to partner with retailers and implement more contactless payment options.
3. Celebrity Endorsements for Safety Measures - Celebrity endorsements in ad campaigns promoting safety measures like contactless shopping, provide an opportunity for businesses to leverage the star's influence and increase brand awareness of their COVID-19 related safety practices and products.
Industry Implications
1. Retail - The retail industry could benefit from partnering with technology and finance companies to offer shoppers more contactless payment options, like CVS's QR code integration.
2. Finance - The finance industry could explore greater integration with retailers to offer contactless payment options, like PayPal and Venmo's partnership with CVS.
3. Marketing - The marketing industry could benefit from utilizing celebrity endorsements in ad campaigns that promote safety measures like contactless shopping, as seen in CVS's partnership with Neil Patrick Harris.
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