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30 In-Store Beacon Applications

Proximity Marketing Turns Stores into Interactive Destinations

— March 4, 2016 — Business
With the use of Bluetooth Low Energy (BLE) beacons, proximity marketing has the ability to transform brick-and-mortar retail shops into extremely engaging digital destinations. This kind of technology is being used to draw consumers into a store, assist with navigation, compile wishlists, monitor staff and call out specific products.

One of the best things about this technology is that it can be easily worked into the fabric of a store's window displays, mannequins and digital product labels. To make this proximity marketing technology even better at hiding in plain sight, GE Lighting and ByteLight collaborated on an energy-saving LED lighting system that is capable of spotlighting promotions and revealing coupons to shoppers who have the Bluetooth feature enabled on their smartphones.

Target, Macy's and the Hudson's Bay Company are a few retailers that are currently experimenting with beacons for proximity marketing.
6.2
Score
Popularity
Activity
Freshness
30
Instructional Beacon Shopping Ads
Instructional Beacon Shopping Ads
This TagPoints Ad Shows Viewers How to Use Beacon Technology
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29
Expansive Beacon Retail Networks
Expansive Beacon Retail Networks
The Yext 'Xone' Beacon Network Offers Retailers Free Beacons
<
28
Geotagged Wishlist Apps
Geotagged Wishlist Apps
Wisher Uses Beacon Technology to Help You Find Your Friends Gifts
<
27
Dessert Alert Beacons
Dessert Alert Beacons
Magnum and Tesco Team Up for an Enticing Ice Cream Promotion
<
26
Targeted Beacon Technology
Targeted Beacon Technology
Macy's Beacon Retail Technology is About to Get More Precise
<
25
Supermarket Beacon Apps
Supermarket Beacon Apps
The Target App will Begin Beacon Technology Testing in 50 Locations
<
24
Staff-Tracking Beacon Applications
Staff-Tracking Beacon Applications
Chaotic Moon Uses Proximity Technology to Monitor Their Interns
<
23
Retail-Based Airport Beacons
Retail-Based Airport Beacons
This Upgraded App Features a Dining and Shopping Directory
<
22
Smartphone Coupon Campaigns
Smartphone Coupon Campaigns
McDonald's Fast Food Restaurants in Georgia Trial Beacon Technology
<
21
Beacon-Optimized Chocolate Shops
Beacon-Optimized Chocolate Shops
Laima Chocolate Shop Introduces Low Energy Beacons
<
20
Beacon Retail Tags
Beacon Retail Tags
The New Displaydata 'Aura 29 BLE' Shelf Label will Display Promotions
<
19
Personalized Loyalty Keychains
Personalized Loyalty Keychains
Physical Cookie Brings the Web's Best to Brick and Mortar Shopping
<
18
Immersive Retail Beacons
Immersive Retail Beacons
Hudson’s Bay Company Introduces iBeacon at North American Locations
<
17
Beacon Mall Apps
Beacon Mall Apps
The 'Skybird' Mall App Connects Retail Beacons Through a Singular App
<
16
Tech Retail Beacons
Tech Retail Beacons
Apple is Using Its Own iBeacons In Apple Stores
<
15
Beacon-Embedded Mannequins
Beacon-Embedded Mannequins
The Westfield Ted Baker Store Introduces Location-Based Technology
<
14
Interactive Smart Beacon Displays
Interactive Smart Beacon Displays
The Estimote Mirror Can Display Personalized Multimedia Content
<
13
Lifestyle-Oriented Retail Beacons
Lifestyle-Oriented Retail Beacons
The New Barney's Manhattan Store Offers Shoppers Holistic Advice
<
12
Targeted Marketing Platforms
Targeted Marketing Platforms
ST Beacon From SmarTone Helps Retailers Apply BLE Technology
<
11
Window Shopper-Engaging Beacons
Window Shopper-Engaging Beacons
Lyle & Scott's Carnaby Street Location was Outfitted with Beacons
<
10
Analytical Retail Beacons
Analytical Retail Beacons
Shaftsbury Square's Use of iBeacon Tech Also Offers Feedback for Shops
<
9
Retail Beacon Platforms
Retail Beacon Platforms
The GPShopper App & In-Store Beacons Enhance Retail Engagement
<
8
Paperless Retail Tags
Paperless Retail Tags
Panasonics's Powershelf Electronic Shelf Labels Give Shoppers Special Deals
<
7
Futuristic Shopping Beacons
Futuristic Shopping Beacons
The ‘Estimote’ Uses Your Smartphone to Customize Your Shopping Trips
<
6
Beacon-Powered Pop-Ups
Beacon-Powered Pop-Ups
Hudson's Bay Company's LXR & Co. Pop-Up Boasts Beacon Shopping Capabilities
<
5
Indoor Location-Based Services
Indoor Location-Based Services
GE Lighting and ByteLight Roll Out Next-Generation LED Lighting
<
4
Mobile-Recognition Retail
Mobile-Recognition Retail
LXR & Co.'s Innovation Store Uses the Thirdshelf App to Track Customers
<
3
Custom Shopping Map Apps
Custom Shopping Map Apps
ParknShop x Beacon Technology is a Useful Shopping App Concept
<
2
Korean Beauty Brand Flagships
Korean Beauty Brand Flagships
The Sulwhasoo Flagship Store Features an In-House Spa
<
1
Beacon-Powered Retail Platforms
Beacon-Powered Retail Platforms
Swirl's Mobile Marketing Platform Engages Consumers on a New Level
<