Refusing to believe that e-commerce is totally the way of the future, realty investor Sponda set out to create a new kind of retail loyalty platform. 'The Physical Cookie,' takes inspiration from cookies used on web browsers and brings this concept to a brick and mortar shopping location.
This program was tested at Helsinki's Citycenter, where shoppers were given a personalized VIP key to the mall. While browsing the stores, the keys pick up on what a shopper is most captivated by and offers hyper-targeted deals that will most likely be of interest. With smart technology built into the device, Sponda is able to offer an alternative to the popular Bluetooth beacons, apps and plastic cards that's extremely easy to use on the consumer end.
Key Themes Behind This Trend
- Personalized Loyalty Programs
- More brick and mortar stores can adopt personalized loyalty programs to improve customer engagement and drive sales.
- Physical-digital Integration
- Integrating physical and digital experiences can offer new opportunities for retailers to enhance the shopping experience and increase customer loyalty.
- Smart Object Technology
- Smart objects, like personalized loyalty keys, can revolutionize how retailers interact with customers and offer more customized experiences.
Where This Applies
- Retail
- Physical-Digital integration technologies and personalized loyalty programs can offer retailers new ways to engage customers and compete with e-commerce.
- Real Estate
- Real estate investors can partner with retailers to create unique physical experiences like the personalized loyalty keys and attract more tenants to their properties.
- Consumer Electronics
- Smart technology companies can develop more personalized devices like the Physical Cookie that integrate with physical experiences to offer hyper-targeted personalization.
