Anchor Shops powered by ShopFulfill are being introduced as "the first vertically integrated retail storefront and distribution network designed to help digitally native brands thrive offline." These offline shops are designed to give online brands a brick-and-mortar presence, especially by being grouped with complementary in-store brands. At the same time, online-first brands have the chance to build a physical footprint and give consumers the chance to experience their products in person, perhaps for the first time ever.
The next-gen retail shops support brands with commerce fulfillment and buy-online-pick-up-in-store (BOPIS) services, plus other conveniences for customers that are not typically offered with physical retail stores.
The first Anchor Shops are set to open in 2020 in the United States.
Image Credit: ShopFulfill