While GPS technology is most often associated with navigation, GPS in retail environments is becoming a popular way for brands to encourage discovery and interaction.
Some of the most interesting examples of this include the Etsy Local App, which gets fans of the handicraft market offline and exploring the shops of nearby makers, or the Shelfie app, which has consumers snap pictures of empty store shelves in order to receive rewards. While there is GPS software out there for inventory management, this one provides valuable data-driven insights on which shelves consumers are most disappointed about finding without merchandise.
GPS technology is also being used to improve other processes, such as shipping and compiling lists of desired items to be purchased.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
