SimpleDeal is a mobile app that uses GPS technology to make it incredibly simple for people to get informed about restaurant deals on offer at nearby restaurants. App users simply have to point their phone at a restaurant and tap their screen to bring up the deals on offer at that restaurant for that particular day. They don't have to type or search anything; the app does it all.
The app launched in Long Beach, California on the iOS platform, but is steadily spreading to other US cities. The app's developers are running a crowdfunding campaign on Indiegogo to fund their plans for national expansion.
The app is free for users, while restaurants have to pay $39 a month to be listed in the app's database. The fee gives restaurants the ability to load as many deals as they want and change their deals daily without having to share any of their profits with SimpleDeal.
Key Themes Behind This Trend
- Mobile Deal-finding Apps
- Disruptive innovation opportunity: Develop a mobile app that uses GPS technology to inform users about deals and discounts at nearby businesses beyond just restaurants.
- Crowdfunding Campaigns for App Expansion
- Disruptive innovation opportunity: Create a platform or service that helps app developers run successful crowdfunding campaigns to fund their plans for national or international expansion.
- Subscription-based Restaurant Listing Services
- Disruptive innovation opportunity: Establish a subscription-based service that allows restaurants to be listed in a database and offer daily deals without having to share profits with the platform.
Where This Applies
- Mobile App Development
- Disruptive innovation opportunity: Innovate in the field of mobile app development to create feature-rich apps that leverage GPS technology for various purposes beyond just deal-finding.
- Crowdfunding Platforms
- Disruptive innovation opportunity: Build a crowdfunding platform specifically tailored to help app developers raise funds for their expansion plans.
- Restaurant Marketing Solutions
- Disruptive innovation opportunity: Develop a comprehensive marketing solution for restaurants that includes listing services, deal management, and customer engagement features.
