If you're a fan of the Esty peer-to-peer e-commerce platform chances are you'll find the accompanying app and its newly added Etsy Local feature handy. Etsy Local is a new addition that connects users to sellers located near them.
The Esty model is entirely based off of peer-to-peer selling allowing vintage, handmade and new products to be sold all around the world. The Esty app allows users to hunt and purchase products while on-the-go and the Etsy Local simplifies this process by alerting users to when sellers are nearby. This is ideal if you want to check out a product in person, you're ordering a product for a special event or you've purchased a service. The function works using a smartphone GPS signal to list retailers by location and availability.
What's Driving This Trend
- Location-based Retailing
- Opportunity for retailers to use location-based technology to connect with nearby customers and offer personalized shopping experiences
- Peer-to-peer Selling
- Opportunity for businesses to adopt a peer-to-peer selling model to increase connectivity and engagement with customers
- Mobile Shopping
- Opportunity for businesses to develop apps that cater to mobile consumers and simplify their shopping experience
Who This Affects Most
- Retail
- Innovations in location-based technology and peer-to-peer selling present new opportunities for traditional brick-and-mortar retailers
- E-commerce
- Peer-to-peer selling models and mobile shopping apps are disrupting the e-commerce industry and forcing businesses to adapt to changing consumer preferences
- Technology
- Advancements in mobile app development and location-based technology are revolutionizing the way we shop and interact with retailers
