While beacon technology lets you know when there are deals nearby that might interest you, the geotracking-based Wisher app informs you when you are close to an item on a friend's wishlist. The gift registry app encourages users to take geotagged pictures of items they want and add them to their wish list. Therefore, Wisher combines the concepts of a wedding registry and e-commerce wishlists.
The smartphone app lets people follow their friends' wishlists for gift inspiration. In this way, the app also helps people pick the perfect present for their loved ones. The geotag feature makes the community more helpful than simply browsing their Pinterest boards.
iBeacon notifies community members when a wishlist item is in their vicinity, putting a new spin on proximity-based retail marketing.