Social media is one of the best places to find decor inspiration from a number of sources, including furniture retailers, bloggers, professional stylists and even other homeowners. As well as being able to find and save inspiration, consumers are now able to see concepts come to life with virtual and augmented reality, share ideas with friends, make purchases from directly within an app and even request video chat consultations with experts.
IKEA is an exemplary company to look at when it comes to the use of social media for selling furniture. In order to appeal to a vibrant community of creators on Instagram who appreciate beautiful visuals, IKEA has created fun campaigns on the platform to highlight everything from storage solutions to photographic wall art.
Other notable campaigns across social media platforms include 'APT CB2' on Pinterest and Lowe's 'In a Snap Stories' on Snapchat.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
