'KLIKK' is the name of a new app from IKEA that challenges its users to be more considerate when it comes to composition, timing, exposure and other elements of photography. In an age where smartphone photography has made it possible for anyone to shoot at their convenience and edit later, KLIKK only gives its users one chance to take the perfect photo.
As well as forcing users to be more discerning with when they choose to press the shutter button on their phones, the result is a highly curated collection of images on the KLIKK app that are pleasing to the eye.
The launch of the KLIKK app coincides with an all-new IKEA Art Collection that is entirely devoted to the art of photography. KLIKK gives photographers the chance for their photo to join this collection as a limited-edition print.