The BeoHome Design is a home decor app that lets consumers virtually try out Bang & Olufsen products and visualize how they would look incorporated into the consumer's personal space. This offers a simulation element to the shopping experience as consumers can test out different products and see how they fit in their home, without having to set foot in store.
The app is designed to highlight and share exclusive Bang & Olufsen decor products while letting consumers act as designers customizing the space. The app lets consumers hold up their tablet device to a space and capture a photo of the area. From there, the images are rendered and consumers can toggle around with different design features such as changing the floors, wall colors and design while placing Bang & Olufsen products into the space.