To present the IKEA PS 2014 collection in a way that was a little different than usual, Moscow's Instinct agency helped to set up the first "Instagram website" for IKEA.
The campaign was extensive, featuring one main account that showed off all of the product categories on the mobile Instagram grid view. From there, users could explore some more by clicking on tags that represented the individual furniture items in the 34-piece IKEA PS collection.
Instead of having home decor shoppers simply flip through a hard copy of a catalog, this type of experience also allows for quite a bit of interaction, since people could snap photos of their own IKEA products and appropriately tag them too. Additionally, with links to products, it makes ordering those furniture pieces extremely easy.
Worldwide Wakeup Infographic Sites
Comical Brand Pictographs
Kitschy Kitchen Stools
Eco Electric Bicycles
Familial Home Ritual Campaigns
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.