While there are plenty of engaging Instagram advertising campaigns that engage fans in novel ways, these examples of social media marketing use the photo-sharing app as a way to have fans dive deep into a brand or product's story. Some of the best example of this include dedicating an account to hosting an entire choose-your-own-adventure, as seen in Ted Baker's 'TedsElfie' story and MINI's virtual 'INSTADRIVE.'
Since gaming and storytelling also go hand-in-hand, adidas used this to its advantage for its gamified #PredatorInstinct campaign. Similarly, The Call of Duty 'Power Unlocked' Advanced Warfare campaign featured an Instagram mission that had fans engage in a video game-inspired adventure.
As a reward for connecting with favorite brands on social media platforms, Instagram advertising campaigns like these ensure that fans are kept entertained and engaged.
14 Interactive Instagram Adventures
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Storytelling Social Campaigns
Social Treasure Hunts
Interactive Mobile Catalogs
Gamified Social Accounts
Interactive Social Adventure Games