In celebration of all things spooky, Jose Cuervo Cinge is releasing a special Halloween comic only on Instagram.
Jose Cuervo Cinge is a bold tequila drink that boasts a fiery kick that comes from cinnamon. 'The Night' is a graphic novel that takes inspiration from the sting of a scorpion and is appropriately set in a vibrant red cinnamon-colored world. Each day, a new frame of the comic is uploaded to the brand's Instagram account. One of the neatest parts about the graphic comic strip is that it is truly one that fans will want to look out for, since the names and likenesses of Jose Cuervo fans are being included into the story. To become part of the tale, fans can share a selfie with the #CingeMyFace tag and keep an eye out for how the graphic novel unfolds on the @JoseCuervoTequila account.