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18 Movie Theater Stunts

These Examples of Marketing at the Movies Reach Beyond the Screen

— July 15, 2015 — Pop Culture
When it comes to marketing at the movies, most people are familiar with the idea of having to sit through numerous pre-roll ads before the real entertainment starts. However, many brands are creatively using large-format theater screens, projection technology and inventive pranks to catch movie-goers off guard with engaging advertisements.

With many theaters struggling to get people to buy tickets, movies and promotional content are both becoming more immersive. In order to show off the staying power of its waterproof mascara, cosmetics brand L'Oreal put its product to the test in a cinema full of women watching a sad movie. Similarly, Cornetto gave out free ice cream that was revealed to be a glow-in-the-dark treat when the movie theater's lights were dimmed.

Since people already gravitate towards movie theaters in order to experience content that makes them feel anything from inspired to heartbroken or terrified, brands that tap into marketing at the movies are able to get at a range of consumer emotions in the same way.
6.8
Score
Popularity
Activity
Freshness
18
Integrated Movie-Takeover Ads
Integrated Movie-Takeover Ads
AIG Israel Inserted Banners in Films for Revealing Results
<
17
Disruptive Movie Stunts
Disruptive Movie Stunts
Volkswagen Interrupts Movies to Promote Its Pedestrian Detection System
<
16
Cry-Proof Mascara Ads
Cry-Proof Mascara Ads
L'Oreal Waterproof Mascara was Tested on a Theater of Crying Women
<
15
Head-Swapping Pranks
Head-Swapping Pranks
NCC's Movie Prank Puts a Cinema's Audience on the Big Screen
<
14
Cold Cinema Campaigns
Cold Cinema Campaigns
This Homeless Awareness Campaign Made the Theaters Chilly
<
13
Theatrical Sweet Stunts
Theatrical Sweet Stunts
The Nobody’s Children Foundation Shocks for a Child Abuse Awareness Stunt
<
12
Monkey Movie Screenings
Monkey Movie Screenings
The Dawn of the Planet of the Apes Movie Had Two Chimps Attend Its Opening
<
11
Micro-Sized Theater Ads
Micro-Sized Theater Ads
This Smart Car Ad Shows How Easy the Car Fits into Any Parking Space
<
10
Cinematic Zombie Pranks
Cinematic Zombie Pranks
Grona Lund Promotes Its House of Nightmares with a Scary Prank
<
9
Glowing Ice Cream Stunts
Glowing Ice Cream Stunts
Bompas & Par Create Glow-in-the-Dark Ice Cream for Cornetto
<
8
Tiny Movie Tickets
Tiny Movie Tickets
People Who Found These Small Tickets Were Treated to a Free Ant-Man Screening
<
7
Theater Video Games
Theater Video Games
These Terminator Genisys Screenings Treat Fans to Live Gaming Experiences
<
6
Chatty Moviegoer Pranks
Chatty Moviegoer Pranks
Coca-cola Hilariously Chides People Talking at the Movies
<
5
Drive-In Car Campaigns
Drive-In Car Campaigns
This Drive-In Movie Promotion Included a Romantic Screening and Test Drives
<
4
Theatrical Abduction Stunts
Theatrical Abduction Stunts
This Amnesty International Kidnapping Raises Awareness on Human Rights
<
3
Roving Theater Trucks
Roving Theater Trucks
This Portable Cinema Delivery Truck Took a Movie to the People
<
2
Frightening Mirror Pranks
Frightening Mirror Pranks
Pepsi Max's Halloween Scary Prank Tricks People with a Mirror
<
1
Shoppable Movie Trailers
Shoppable Movie Trailers
People Can Buy Looks from 'Kingsman: The Secret Service' with a Click
<