There are tons of car brands that love to take advantage of advertising on the big screen of a cinema, but this Smart car ad goes against the grain. Rather than demonstrating a big image, this creative car ad goes for big thinking instead and actually reduces the size of the theater screen.
In the theater, movie-goers get to watch as the screen shrinks down to the actual size of a real Smart car. From there, a visual on-screen demonstrates just how easy it is for the compact city car to park just about anywhere. Even though parking is not one of the most glamorous points of buying a car, size is this car's main selling feature and this is a refreshing change from constantly seeing close-ups of headlights, hi-tech dashboards and cars on picturesque speeding roads around the world.
What's Driving This Trend
- Micro-sized Advertisements
- Innovative ads that creatively use micro-sized screens to showcase their products or services.
- Compact Car Marketing
- Brands can focus their marketing efforts on the selling point of compact cars by showcasing their ability to fit into smaller parking spaces or maneuver through crowded city streets.
- Theater-based Advertising
- Using the unique theater experience to create memorable advertisements that capture the attention of movie-goers.
Who This Affects Most
- Automotive Industry
- Brands can take advantage of this approach to showcase the unique abilities of their small vehicles and attract city-dwelling consumers looking for compact vehicles.
- Movie Theater Industry
- Movie theaters can partner with advertisers to create unique visual experiences that capture the attention of audiences and increase revenue streams.
- Advertising Industry
- Agencies can brainstorm innovative ways to create interactive and immersive ads that stand out in this highly competitive market.
