There are tons of car brands that love to take advantage of advertising on the big screen of a cinema, but this Smart car ad goes against the grain. Rather than demonstrating a big image, this creative car ad goes for big thinking instead and actually reduces the size of the theater screen.
In the theater, movie-goers get to watch as the screen shrinks down to the actual size of a real Smart car. From there, a visual on-screen demonstrates just how easy it is for the compact city car to park just about anywhere. Even though parking is not one of the most glamorous points of buying a car, size is this car's main selling feature and this is a refreshing change from constantly seeing close-ups of headlights, hi-tech dashboards and cars on picturesque speeding roads around the world.