PVR Cinemas, a leading Indian cinema exhibition company, has partnered with Maruti Suzuki to debut its newest in-cinema advertising innovation: a 270-degree on-screen experiential advertisement that will showcase the new 2022 Maruti Suzuki Brezza.
The new in-theatre activation has been made in collaboration with out-of-home media company XPERIA GROUP, which leveraged its unique 3D Projection Mapping technology to convert a more traditional Maruti Suzuki Brezza commercial into a three-dimensional experience that is sure to wow moviegoers.
"We are confident that this innovative method of advertising, which is ideal for product debuts, will help brands make a lasting impression on theatre goers' emotions. PVR is really looking forward to collaborating with more brands and advertisers to revolutionize in-cinema advertising," said Gautam Dutta, CEO of PVR.
Image Credit: PVR Cinema
Key Themes Behind This Trend
- On-screen Experiential Ads
- The creation of immersive and interactive ads can enhance in-cinema advertising by creating a unique and memorable experience for moviegoers.
- 3D Projection Mapping
- Companies can leverage this technology to convert traditional ads into three-dimensional experiences, providing a visually stimulating and engaging form of advertising.
- Collaborative Marketing
- Partnering with out-of-home media companies, such as XPERIA GROUP, can lead to the development of new, innovative advertising methods that make a lasting impression on theater-goers.
Where This Applies
- Cinema Exhibition
- By continuing to innovate in-cinema advertising, companies like PVR Cinemas can create new revenue streams and enhance the overall movie-going experience for customers.
- Automotive
- Partnering with cinema companies to showcase new vehicle models can effectively generate buzz and excitement, leading to increased sales and brand awareness.
- Out-of-home Media
- Developing new technologies and methods for interactive advertising can open up new opportunities in the out-of-home media industry and set companies apart from traditional advertising methods.
