Volkswagen Interrupts Movies to Promote Its Pedestrian Detection System

 - May 23, 2015
References: vw & guerrillamarketingzone
In order to promote its pedestrian detection system in a novel way, Volkswagen went to the movies—but not in the way you're probably thinking. Advertising pre-movie is common, but this advertisement was designed to appear in the middle of a movie, only when people got up from their seats because the detection system always "stops if there is a pedestrian."

It would be embarrassing to be called out as part of this stunt, but the disruption likely already caused the audience to shift their attention away from the big screen. By filling these few moments with a brief intermission for advertising, the Volkswagen's clever stunt was actually able to elicit a few chuckles from the audience.