Knowing that very few people make an effort to go to the movies in Hungary, a portable cinema was set up to help bring the big screen to people. This was devised as a promotional marketing stunt for a film called 'For Some Inexplicable Reason.' Since the people who created this movie are all up-and-coming talents with little public recognition, this was a successful way to make sure the work of these creatives was recognized.
Like a pizza, the cinema truck could be ordered online for seven friends. The Cinema Delivery truck would then park in a spot closest to home, so that very little effort had to go into watching this movie—all you'd have to do is show up. As a result of this unique campaign, For Some Inexplicable Reason got the coverage it deserved.