No matter how many polite reminders are used ahead of a film, it seems there will always be people talking at the movies. However, if there was ever a way to call people out on this, the Coca-Cola SLURP is as brilliant as it gets.
For the stunt, Coca-Cola set up a green screen in the lobby of the theatre, which no one really seemed to pay much attention to. But while the moviegoers were waiting around, a crew behind-the-scenes was busy putting together a short clip with the green screen footage.
Before the feature film began, Coke reminded the audience that when they chat during the movie, they become a part of it. This was brilliantly demonstrated with a film that included members from the actual audience, mixed in with a short movie trailer. This is one stunt that is so good, hopefully the people in attendance were able to make it through the movie without chatting about it.
Chatty Moviegoer Pranks
More Stats +/-
Future Festival Flash Sale: Last Day!
Rainbow Arched Drink Displays
Reinterpreted Drug Soda Ads
Social Winter Sport Graphics
Satirical Olympic Sponsorship Videos