No matter how many polite reminders are used ahead of a film, it seems there will always be people talking at the movies. However, if there was ever a way to call people out on this, the Coca-Cola SLURP is as brilliant as it gets.
For the stunt, Coca-Cola set up a green screen in the lobby of the theatre, which no one really seemed to pay much attention to. But while the moviegoers were waiting around, a crew behind-the-scenes was busy putting together a short clip with the green screen footage.
Before the feature film began, Coke reminded the audience that when they chat during the movie, they become a part of it. This was brilliantly demonstrated with a film that included members from the actual audience, mixed in with a short movie trailer. This is one stunt that is so good, hopefully the people in attendance were able to make it through the movie without chatting about it.