No matter how many polite reminders are used ahead of a film, it seems there will always be people talking at the movies. However, if there was ever a way to call people out on this, the Coca-Cola SLURP is as brilliant as it gets.
For the stunt, Coca-Cola set up a green screen in the lobby of the theatre, which no one really seemed to pay much attention to. But while the moviegoers were waiting around, a crew behind-the-scenes was busy putting together a short clip with the green screen footage.
Before the feature film began, Coke reminded the audience that when they chat during the movie, they become a part of it. This was brilliantly demonstrated with a film that included members from the actual audience, mixed in with a short movie trailer. This is one stunt that is so good, hopefully the people in attendance were able to make it through the movie without chatting about it.
What's Driving This Trend
- Interactive Marketing
- Coca-Cola created an interactive marketing campaign using a green screen to engage moviegoers and raise brand awareness.
- Immersive Advertising
- Coca-Cola used immersive advertising to demonstrate the negative effects of talking during a movie and associate their brand with movie-going etiquette.
- Audience Participation
- Coca-Cola incorporated actual audience members into their marketing stunt, creating a memorable experience that encourages engagement with the brand.
Who This Affects Most
- Beverage
- Beverage companies can use interactive marketing campaigns to engage with their audience and demonstrate the benefits of their products.
- Entertainment
- Entertainment companies can use immersive advertising to create memorable experiences that promote their films and encourage positive audience behavior.
- Advertising
- The use of audience participation in advertising can create a unique and engaging experience for consumers, while also building brand loyalty.
