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47 Coca-Cola Marketing Stunts

From Smiling Soda Cans to Cooperative Bottle Caps

— March 23, 2015 — Lifestyle
Sharing and happiness are two themes that always seem to pop up in Coca-Cola marketing campaigns. Whether it's a bottle that require teamwork from two to open a bottle cap or soda deliveries via drone to migrant workers, this is one beverage brand that knows how to consistently tug at the heartstrings.

Despite being one of the largest soda brands in the world, Coca-Cola is well-versed in continually creating feel-good moments that make people feel special, or empower people to do good for others. These examples of Coca-Cola marketing range from small to large, including gestures like brightening someone's day at the beach with a cold soda packaged in a bottle carved from ice, or creating a man-made rainbow to shine over one of its billboard ads.
6.5
Score
Popularity
Activity
Freshness
46
Soda-Sharing Ads
Soda-Sharing Ads
Coca-Cola's a Generous World Commercial Follows One Kind Act with Another
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45
Seasonal Sign Language Videos
Seasonal Sign Language Videos
These Holiday Videos from Coca-Cola Teach You How to Sign Santa
<
44
Unifying World Cup Ads
Unifying World Cup Ads
Coca Cola’s ‘One World, One Game’ Ad Celebrates Football’s Ability to Unite
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43
Crowdsourced Soccer Music Videos
Crowdsourced Soccer Music Videos
The Coca-Cola World Cup Anthem Drew from Consumer Submissions
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42
Rival Camaraderie Pop Machines
Rival Camaraderie Pop Machines
Coca-Cola's Play Fair Machine Helps Rival Sports Fan Share a Coke
<
41
Branded Skateboard Ramps
Branded Skateboard Ramps
This Installation Uses Coca-Cola's Iconic Swish as an Outdoor Ramp
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40
Rainbow-Accompanied Ads
Rainbow-Accompanied Ads
Coca-Cola's Man-Made Rainbows Celebrate South Africa's Rainbow Nation
<
39
Ice Sculpted Pop Packaging
Ice Sculpted Pop Packaging
This Campaign Offers a Literal Way to Enjoy an Ice Cold Coca-Cola
<
38
Heartening Soda-Delivering Drones
Heartening Soda-Delivering Drones
This Singapore Coca-Cola Delivery is More Special Than Usual
<
37
Friendly Flag-Sharing Ads
Friendly Flag-Sharing Ads
Coca-Cola's 'Happy Flags' Celebrate the World's Happiest Country
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36
Joyful Grocery Checkout Campaigns
Joyful Grocery Checkout Campaigns
Coca-Cola's 'Happy Beep' Makes Grocery Store Checkouts Cheerful
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35
Illusory Sports Street Art
Illusory Sports Street Art
Joe Hill's Anamorphic 3D Street Art Helps Coke Celebrate the World Cup
<
34
Music-Making Bevarage Ads
Music-Making Bevarage Ads
The Coca Cola Ad Explored Recording Sounds of Joy Around Tokyo
<
33
Snow-Sharing Machines
Snow-Sharing Machines
Coca-Cola Helps People Across the World Share Christmas with a Snow Machine
<
32
Bartering Phone Booths
Bartering Phone Booths
The Hello Happiness Phone Booth by Coca-Cola Trades Bottle Caps for Calls
<
31
Patriotic American Soda Ads
Patriotic American Soda Ads
This Superbowl Coke Commercial Let America Show its Cultural Diversity
<
30
Match-Making Soda Campaigns
Match-Making Soda Campaigns
The Cola Commercial by Coca-Cola Brings Together Would-Be Couples
<
29
Event-Attending Robotic Avatars
Event-Attending Robotic Avatars
This Robot Lets Teens Virtually Go to Coca-Cola Summer Love 2013
<
28
People-Multiplying Pranks
People-Multiplying Pranks
Coca-Cola Zero Pumps Up the Volume and Numbers at Small Events
<
27
Happiness Sharing Pop Ads
Happiness Sharing Pop Ads
The Coke Happiness Machine Ad is Warm and Uplifting
<
26
Interactive Dance Installations
Interactive Dance Installations
Coca-Cola Offers Exslusive In-Game Content for Just Dance Now
<
25
Wearable T-Shirt Movies
Wearable T-Shirt Movies
Coca-Cola's Wearable Movie Joins Smiles from Around the World
<
24
Cooperative Bottle Caps
Cooperative Bottle Caps
This Coca Cola Happiness Campaign Requires Two to Open a Coke
<
23
Rivalry-Soothing Pop Machines
Rivalry-Soothing Pop Machines
Coke's Small World Machines Campaign Unites Rival Soccer Fans
<
22
Chatty Moviegoer Pranks
Chatty Moviegoer Pranks
Coca-cola Hilariously Chides People Talking at the Movies
<
21
Slim Vending Machines
Slim Vending Machines
The Diet Coke Slender Vender is the Thinnest in the World
<
20
Animated Soda Dispenser Displays
Animated Soda Dispenser Displays
Licht-con Produktions' Coke Machine Has See-Through Animations
<
19
Splitting Soda Packaging
Splitting Soda Packaging
The Coca-Cola Sharing Can is a Coke Can That Spreads the Love
<
18
Wrapping Paper Posters
Wrapping Paper Posters
Coca-Cola's Poster Ads Double as Free Wrapping Paper
<
17
Heartwarming Cab-Sharing Campaigns
Heartwarming Cab-Sharing Campaigns
This Coca-Cola Christmas Ad Encourages Sharing Taxi Rides
<
16
Water Purifying Kiosks
Water Purifying Kiosks
Coca-Cola's EKOCENTER Aims to Improve Quality of Life in Developing Nations
<
15
Recycling-Run Arcade Ads
Recycling-Run Arcade Ads
Coca-Cola's Eco-Friendly Happiness Arcade Game is Plastic Bottle-Powered
<
14
Couples Only Vending Machines
Couples Only Vending Machines
Coke's Invisible Vending Machine Doesn't Reveal Itself for Singles
<
13
Tiny Soda Stands
Tiny Soda Stands
This Coca-Cola Publicity Stunt Promotes Mini Coke Cans With Itty Bitty Booths
<
12
Happiness-Dispensing ATMs
Happiness-Dispensing ATMs
The ATM of Happiness Gives Out Free Money and Encourages Sharing
<
11
Conflict-Resolving Pop Machines
Conflict-Resolving Pop Machines
Coca-Cola's 'Small World Machines' Connects Indians and Pakistanis
<
10
Soft Drink Photo Apps
Soft Drink Photo Apps
Coca-Cola Happy Places Lets You Share Joyful Filmed Moments With Friends
<
9
TV-Tweeted Dinner Invitations
TV-Tweeted Dinner Invitations
Coca-Cola's 'Let's Eat Together' Ad Invites Diners Over with the TV
<
8
Happy Emoji Billboards
Happy Emoji Billboards
This Coca-Cola Marketing Stunt Shares Jovial Web Addresses
<
7
Ugly Holiday Sweater Creators
Ugly Holiday Sweater Creators
Coca-Cola's Sweater Battle Will Crown the Ugliest Christmas Sweater
<
6
Personified Soda Bottles
Personified Soda Bottles
People Can Now Have Their Names Printed onto Coke Bottles
<
5
Hand-Choreographed Commercials
Hand-Choreographed Commercials
The Coca-Cola Glass Bottle Ad Celebrates Its 100th Anniversary
<
4
Brand-Unifying Campaigns
Brand-Unifying Campaigns
Coca-Cola is Testing a New Can Design in Spain
<
3
Musical Soft Drinks
Musical Soft Drinks
The Coca-Cola MusicBottle is an Inexpensive Hobby for Underprivileged Children
<
2
Dancing Soda Dispensers
Dancing Soda Dispensers
The Coke Dance Vending Machine Rewards Participants for Dancing in Public
<
1
Smiling Soda Cans
Smiling Soda Cans
The Coke 'Happy Can' Smiles at You When Opened
<