This unique way to enjoy a bottle of ice cold Coca-Cola is a more literal take on the idea than you might expect. For this campaign, the iconic soft drink company filled curvy bottles made of ice with its soda.
People on the beaches in Cartagena, Colombia appreciated this unusual way to cool off. The icy bottle is so cold, it requires a small area for a hand grip to prevent peoples' fingers from getting too frozen.
Because the bottle is made of ice, the unique packaging prevents people from setting down their drinks and encourages quick consumption of the drink before the bottle melts. Additionally, this clever idea cuts down on litter that will be left at the beach and provides sun-scorched beach-goers with a refreshing way to cool off.