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29 Sponsored Event Innovations

From Star-Studded Scotch Parties to Moving Bus Music Festivals

— January 15, 2015 — Marketing
These sponsored event innovations range from beer-branded nightlife venues to moving bus music festivals that are affiliated with a major brand. From music and entertainment to fashion and sports, these sponsored events range from charitable initiatives to exclusive parties that represent a brand's values and creative vision.

Standouts from this list include Johnnie Walker's Symphony in Blue event that was held in London's prestigious Merchant Taylors' Hall. The star-studded affair unveiled the scotch manufacturer's Johnnie Walker Blue product and featured exclusively catered culinary delights. In addition to the event's live entertainment, guests also got to take part in what was described as an 'immersive art installation.'

Other memorable examples from this list include the Red Bull Tour Bus--a convertible vehicle that doubles as a practical stage for live performances--as well as Heineken's beer-branded pop up shops and temporary disco nightclub projects. In addition to these drink-branded events, other examples on this list include charitable fashion shows and virtual reality concerts that are experienced on one's smartphone.
6
Score
Popularity
Activity
Freshness
28
Impromptu Gazebo Concerts
Impromptu Gazebo Concerts
The Shred Kelly Green Couch Session is Full of Rhythm
<
27
Music-Loving Travel Sites
Music-Loving Travel Sites
Festicket Finds the Best All-inclusive Packages to Music Festivals
<
26
Equality-Promoting Sporting Events
Equality-Promoting Sporting Events
The 2014 Gay Games Will be Taking Place in Cleveland in August
<
25
Global Virtual Choirs
Global Virtual Choirs
People from All Around the World Join Eric Whitacre to Make Music as One
<
24
Graffiti-Sanctioning Festivals
Graffiti-Sanctioning Festivals
The Roskilde Festival Graffiti Project Encourages Music Fans to Spr
<
23
Live Music-Buying Apps
Live Music-Buying Apps
This Music Social Network Makes Supporting Bands and Artists Easier
<
22
Trans-Atlantic CrossFit Competitions
Trans-Atlantic CrossFit Competitions
The Reebok CrossFit Competition Matches the USA an Europe
<
21
Collaborative Festival Music Apps
Collaborative Festival Music Apps
The iTunes Festival App Combines with SXSW to Deliver Free Music
<
20
Moving Bus Music Festivals
Moving Bus Music Festivals
Original Buff is Bringing Tunes on the Road
<
19
Bubble-Resembling Pavilions
Bubble-Resembling Pavilions
Aeropolis by Plastique Fantastique is Futuristic
<
18
Social Fashion Shows
Social Fashion Shows
'The Social Catwalk' Topshop Runway Show Connects to Instagram & Facebook
<
17
Concert Lingerie Fashion Shows
Concert Lingerie Fashion Shows
The Etam Lingerie 2013 Runway Show Featured Musical Acts
<
16
Car-Inspired Catwalks
Car-Inspired Catwalks
This Opening Ceremony Fashion Show had Models Drive Up in Style
<
15
Headbanging Beer Campaigns
Headbanging Beer Campaigns
This Kingfisher Premium Promotion Rewarded Headbangers With Beer
<
14
Live Performance Enhancing Eyewear
Live Performance Enhancing Eyewear
With These Virtual Goggles, Users Will Get the VIP Treatment
<
13
Alcohol Pop-Up Lounges
Alcohol Pop-Up Lounges
The Heineken Pop-Up City Lounge Debuted at the London Design Festival
<
12
Augmented Reality Rock Concerts
Augmented Reality Rock Concerts
Sony Promotes Their Smart Headphones with Augmented Reality Music
<
11
Immersive Virtual Fashion Shows
Immersive Virtual Fashion Shows
Topshop Unique Fall 2014 Fashion Will Be Virtually Presented
<
10
Polar Rock Concerts
Polar Rock Concerts
This Icy Metallica Concert Will Be Held in Antarctica, Without Amps
<
9
Circus-Themed Fashion Events
Circus-Themed Fashion Events
The Power Ball Party Supplied Quirky Activities for Celebrity Guests
<
8
Social Media-Powered Concerts
Social Media-Powered Concerts
The Doritos Boldstage Will Change the Show Based on Viewer Tweets
<
7
Tech-Infused Runway Shows
Tech-Infused Runway Shows
Tech and Fashion Collide at the Diane Von Furstenberg Show
<
6
Immersive Whisky Ice Caves
Immersive Whisky Ice Caves
Johnnie Walker Blue Creates Glacial Ice Experience
<
5
Beer-Branded Fashion Shops
Beer-Branded Fashion Shops
Heineken's Fashion Pop-Up Shop Celebrates Underground Talent
<
4
Whisky-Powered Steam Rooms
Whisky-Powered Steam Rooms
Johnnie Walker Blue Creates One-of-a-kind Whisky Cloud
<
3
Stage-Converting Buses
Stage-Converting Buses
The Red Bull Tour Bus Converts into a Fully Functional Concert Stage
<
2
Coke Crate Installations
Coke Crate Installations
The Upcycling Pavilion by BNKR Arquitectura Uses 5,000 Coca-Cola Cases
<
1
Star-Studded Scotch Parties
Star-Studded Scotch Parties
Symphony in Blue Brand Activation Brings Together Theatre & Whisky
<