In early December 2012, the Reebok CrossFit Competition took place in London, England and saw teams from the USA and Europe face off in a variety of fitness challenges.
This competition was a branded event held by Reebok in an effort to make in roads on the performance market demographic that Nike holds so much of. To do this, Reebok compiled two teams of the best crossfit athletes (both male and female) from both regions and flew the US team to London for the competition. They competed inside the Excel Center.
The athletes competed in variety of fitness exercises including dead lifts, chin ups and the rings. At the end of the competition, the American team came out on top, but one competitor commented that it was a very close race.
The Reebok CrossFit Competition Matches the USA an Europe
Jonathon Brown — January 21, 2013 — Fashion