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Whisky-Powered Steam Rooms

Johnnie Walker Blue Creates One-of-a-kind Whisky Cloud

— September 22, 2014 — Marketing
What if it rained whisky? If you think that sounds ridiculous, then check out the Whisky Cloud created as part of Johnnie Walker Blue’s groundbreaking global brand activation and theatrical event Symphony in Blue.

Imagine entering a small room with transparent walls and being surrounded by a whisky mist reminiscent of a steam room. Merging the luxury of a spa day with the excellence of Johnnie Walker Blue, creative event staging company Done+Dusted conceptualized this installation bringing chemistry, master whisky blending and experiential marketing together.

As guests entered the Whisky Cloud, a light show commenced that was distorted by the whisky-scented fog dominating the room. One deep breath brought the warmness of Johnnie Walker Blue to the back of the throat while the mist sat lightly on guests skin.
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