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16 Personalized Bar Experiences

From Interactive Wine Menus to Customized Drink Campaigns

— December 15, 2015 — Marketing
These personalized bar experiences demonstrate that consumers are no longer satisfied with an ordinary night out. Indeed, consumers are increasingly expecting brands to tailor their products to their unique preferences while also providing them with additional content. As a result, many brands are looking for new ways to personalize the drink-buying experience.

One of the easiest ways that bars and other beverage companies can personalize the customer experience is by offering custom drink options. For some brands, this involves doing away with traditional menus and letting the consumer come up with their own concoctions instead. Another option is to provide technology that allows consumers to blend and customize their orders digitally.

Beyond providing consumers with custom drink options, a personalized bar experience can also be achieved through direct interaction with the consumer. By speaking to consumer directly, brands are able to demonstrate their desire to tailor the experience to the individual's unique preferences. This kind of interaction can be achieved through a workshop, a pairing class or social media engagement.
Interactive Theater-Bars
Interactive Theater-Bars
Play/Date is a Theater Bar Experience Where Actors Interact with Patrons
Human Tear Cocktails
Human Tear Cocktails
The 'Bitter Tears' Workshop Teaches People to Make Drinks Out of Their Tears
Social Data-Driven Drinks
Social Data-Driven Drinks
This Robotic Bartender Uses Facebook Likes to Create Personalized Shots
Lottery Beer Taps
Lottery Beer Taps
Carlsberg Turned Bar Taps into Controllers for an Interactive In-Pub Game
Boozy Gift Boutiques
Boozy Gift Boutiques
The Stella Artois Pop-Up Shop is a Great Place for Father’s Day Gift Ideas
Customized Cocktail Bars
Customized Cocktail Bars
Drink is a Hidden Boston Bar That Makes Libations for Every Taste
Interactive Wine Menus
Interactive Wine Menus
This Digital Wine Bar Menu Offers Customizable Selections on a Touchscreen
Customized Drink Campaigns
Customized Drink Campaigns
Jamie Oliver & Bacardi Are Hosting Cocktail Request Week on Drinks Tube
DIY Craft Breweries
DIY Craft Breweries
Fermentations is a Fun Place to Make Your Own Beer, Wine and More
Alcoholic Interactive Installations
Alcoholic Interactive Installations
This Beer Dispensing Device Made Networking More Enjoyable
Botanical Gin Workshops
Botanical Gin Workshops
This Bombay Sapphire Gin Workshop Features Custom Cocktails
Fashionable Martini Pop-Ups
Fashionable Martini Pop-Ups
The Harvey Nichols and Grey Goose Pop-Up Offers Personalized Cocktails
Automotive Martini Bars
Automotive Martini Bars
Grey Goose's Bar on Wheels Will Take a Mixologist Across the Country
Golf-Inspired Liqueur Pop-Ups
Golf-Inspired Liqueur Pop-Ups
This Mini Golf Southern Comfort Activation Was at Bestival 2015
Vault-Inspired Whiskey Pop-Ups
Vault-Inspired Whiskey Pop-Ups
This Pop-Up Glenmorangie Bar Delighted Fans in London
Touchscreen Sampling Bars
Touchscreen Sampling Bars
Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport