Earlier this year, Jamie Oliver launched 'Drinks Tube,' a dedicated YouTube channel for alcoholic drinks. Now, the celebrity chef has partnered with Bacardi for a new venture on the channel called 'Cocktail Request Week,' where drink requests can be submitted with #CocktailRequest through Twitter or Instagram. From there, the making of chosen drinks will be captured for YouTube.
To really kick things into high gear, Drinks Tube now has a pop-up shop in London, where guests are invited to come in and enjoy a drink by International Bartender of the Year and Simone Caporale and bartender Rich Hunt. Drinks Tube has been quite successful at keeping its YouTube audience engaged, but the interactive aspect of this campaign is even more enticing to experts and novice cocktail-makers alike.