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23 Social Pop-Up Shops

These Interactive Pop-Up Locations Drive Engagement with Social Media

— July 9, 2015 — Marketing
When there's a fun activity at an interactive pop-up shop, most people can't help but share what they are doing with friends and followers on social media.

Beyond just creating a hashtag to accompany pop-up shops, many brands are going out of their way to create specific campaigns or stations that revolve around platforms like Instagram, Twitter and Facebook. When Tanger Outlets opened a new permanent retail location, a number of social media pop-up stations were created to engage young shoppers.

Knowing that much of the Millennial generation is richer in social currency than actual money, OnePiece and ooVoo both set up shops that gave visitors special discounts based on social influence. As a more accessible option for all social media users, many other pop-up shops, cafes and restaurants simply ask that people trade a Tweet or Instagram post in order to "purchase" a product.
6
Score
Popularity
Activity
Freshness
23
Social Media Candy Machines
Social Media Candy Machines
Grey Istanbul's Vending Machines Imagine How Instagram Filters Taste
<
22
Temporary 12-Hour Stores
Temporary 12-Hour Stores
iZettle's Temporary Store Hosts Small Businesses for Just 12 Hours
<
21
Interactive Currency Boutiques
Interactive Currency Boutiques
Special K Tweet Shop Gives You Free Food for a Friendly Post
<
20
Social Pop-Up Shops
Social Pop-Up Shops
The Katy Perry Mad Potion Pop-Up Shop Was Set Up Solely on Twitter
<
19
Pop-Up Floral Shops
Pop-Up Floral Shops
Calvin Klein's NYC Location Hosts a Temporary Shop for Floral Arrangements
<
18
Internet Influencer Discounts
Internet Influencer Discounts
The OnePiece Pop-Up Uses Social Shopping to Offer Customer Discounts
<
17
Customized Drink Campaigns
Customized Drink Campaigns
Jamie Oliver & Bacardi Are Hosting Cocktail Request Week on Drinks Tube
<
16
Simple Health-Consious Cafes
Simple Health-Consious Cafes
The Weight Watchers Feel Good Cafe Shows How Easy Eating Well Can Be
<
15
Social Currency Shops
Social Currency Shops
The ooVootique Lets Social Media Influencers Trade ooVoo Friends for Merch
<
14
Hashtag Currency Restaurants
Hashtag Currency Restaurants
The Picture House by Bird's Eye Lets You Pay with a Hashtag
<
13
Kind Skincare Pop-Ups
Kind Skincare Pop-Ups
London's Simple Skincare Pop-Up Accepts Kindness as Payment
<
12
Giant Shoebox Installations
Giant Shoebox Installations
Nike Dropped a Gigantic Shoebox on a New York City Street Corner
<
11
Dreamy Fragrance Pop-Ups
Dreamy Fragrance Pop-Ups
The Dream Room by Marc Jacob Captures Dreams in Digital Time Capsules
<
10
Festive Retail Display Promos
Festive Retail Display Promos
The Le Chateau Windows Will Be Getting a Social Media Reveal
<
9
Social Media-Based Shops
Social Media-Based Shops
The Kellogg's Social Media Shop Exchanges Cereal for Instagram Photos
<
8
Hashtag Currency Shops
Hashtag Currency Shops
The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment
<
7
Twitter-Powered Shopping Cranes
Twitter-Powered Shopping Cranes
The Topshop Playland Pop-Up Lets Visitors Pay with a Tweet
<
6
Fragrant Experiential Pop-Ups
Fragrant Experiential Pop-Ups
Glade's Pop-Up Boutique is Branded as One That 'Sells Feelings'
<
5
Positivity-Rewarding Cafes
Positivity-Rewarding Cafes
Marmite's Twitter Shop Treats 'Lovers' for Free, While 'Haters' Pay
<
4
Nutty Pop-Up Kitchens
Nutty Pop-Up Kitchens
Longo's Grocery Store Pop-Up Takes the Form of a Tasty Nutella Creperie
<
3
Social Shopping Pop-Ups
Social Shopping Pop-Ups
Tanger Outlets Celebrates Its New Location with Fun Pop-Up Stations
<
2
Social Media Vending Machines
Social Media Vending Machines
IHeartRadio's Kiosk Turns Instagram Posts into Free Merchandise
<
1
Glamorous Beauty Pop-Ups
Glamorous Beauty Pop-Ups
Benefit Recently Held a 1950s-Inspired Pop-Up Beauty and Cocktail Bar
<