As the most followed Twitter user in the world, it's fitting that Katy Perry made the most of this social media platform for the release of her new Katy Perry Mad Potion fragrance.
Rather than setting up a pop-up shop that select fans in one country or city could access, Perry teamed up with beauty company Coty to create a temporary virtual shop on Twitter. The shop took up residence on the @KatyPerryPopUp Twitter account, where photos, GIFs and videos were teased before the virtual opening of the shop. When it came time for the fragrance to be officially released, the account featured a pinned tweet with an embedded buy button for the $30 Mad Potion.
Although it's in a pop-up shop's nature to disappear, the unique social account could stay active and grow its follower count until the next pop-up sale.