As well as looking to influencers for home decor inspiration, many consumers hope to see collaborations from their favorite furniture and decor brands in order to acquire accessible style. Great examples of this include Joss & Main teaming up with fashion blogger Arielle Charnas for a collection of home goods, as well as online jewelry retailer BaubleBar launching its first-ever home collection in partnership with Girl Meets Glam.
While many of these initiatives happily exist solely online, there are also some fantastic examples of retailers that are working with influencers in online-to-offline projects. For instance, the women behind the 100 Layer Cake blog created a series of displays for a Crate and Barrel retail store.
Alongside Internet influencers, famous celebrities are also making it easy for consumers to access their style. Musician Lenny Kravitz launched a 70s-inspired collection through CB2, while Goop Pop-Up shops from Gwyneth Paltrow feature curated designer furniture pieces.
13 Influencer-Created Decor Pieces
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DIY Paper Walls
Blogger-Curated Home Collections
Blogger-Curated Retail Displays
Gardening Blogger Projects
Summery Pop-Up Shops