The Goop Pop-Up Shop Brings Gwyneth Paltrow's Online Shop to L.A.
Laura McQuarrie — May 10, 2014 — Marketing
References: goop & thedailybeast
On May 5th, the carefully curated Goop Pop-Up Shop opened its doors in Los Angeles' Brentwood Country Mart shopping center, offering a place for Gwyneth Paltrow fans to peruse items that are normally only available through Goop's online store.
Items in the store are sourced from around the world and include a range of home decor, luxurious Ila face oil from the UK, Clare Vivier clutch bags, as well as some of the collaborations Paltrow/Goop have been a part of with brands like FRAME denim, and L'Agence.
The shop will be open until May 11th—a perfect Mother's Day activity for mother and daughter fans of Goop—and from time to time, it's said that the actress and lifestyle guru will be making special appearances at the shop to dish out advice and sign books.
Items in the store are sourced from around the world and include a range of home decor, luxurious Ila face oil from the UK, Clare Vivier clutch bags, as well as some of the collaborations Paltrow/Goop have been a part of with brands like FRAME denim, and L'Agence.
The shop will be open until May 11th—a perfect Mother's Day activity for mother and daughter fans of Goop—and from time to time, it's said that the actress and lifestyle guru will be making special appearances at the shop to dish out advice and sign books.
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