Feel-good videos, meta messaging, self-deprecating humor and Internet-inspired campaigns are some of the top stand-out 2014 publicity stunts trends.
A good example of using the feel-good factor to draw attention would be telecom giant Vodafone's 'Vodafone Firsts' campaign, which gives people the opportunity to try something life-changing for the first time. One example includes a video showing a couple of Dutch grandmothers flying an airplane for the first time.
Ad agencies and brand promoters are increasingly drawing inspiration from the Internet and social media to promote their brands and products. A great example of this in 2014 was the 'Alex from Target' meme, which depicted a teenage Target cashier, and was later revealed to be a publicity stunt.
For more on the creativity and out-of-the-box thinking driving the world of publicity stunts, head over to Trend Hunter's Publicity Stunts Trend Report.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
