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Top 100 Publicity Stunt Trends of 2014

From Cyclist-Photographing Sheep to Severed Limb Stunts

— January 3, 2015 — Marketing
Feel-good videos, meta messaging, self-deprecating humor and Internet-inspired campaigns are some of the top stand-out 2014 publicity stunts trends.

A good example of using the feel-good factor to draw attention would be telecom giant Vodafone's 'Vodafone Firsts' campaign, which gives people the opportunity to try something life-changing for the first time. One example includes a video showing a couple of Dutch grandmothers flying an airplane for the first time.

Ad agencies and brand promoters are increasingly drawing inspiration from the Internet and social media to promote their brands and products. A great example of this in 2014 was the 'Alex from Target' meme, which depicted a teenage Target cashier, and was later revealed to be a publicity stunt.

For more on the creativity and out-of-the-box thinking driving the world of publicity stunts, head over to Trend Hunter's Publicity Stunts Trend Report.
5.8
Score
Popularity
Activity
Freshness
100
TV-Watching Marathon Stunts
TV-Watching Marathon Stunts
Bell Media Launches CraveTV with a Guinness World Records Attempt
<
99
Snow-Conquering Pickups
Snow-Conquering Pickups
The Ford RaptorTRAX Takes on Winter with Ease
<
98
Adrenaline-Filled Fashion Stunts
Adrenaline-Filled Fashion Stunts
The Mast Walk by Alex Thomson Merges Luxury with Adventure
<
97
Unexpected Drive-Thru Pranks
Unexpected Drive-Thru Pranks
The McDrive Surprise Delivered a Funny April Fool's Prank
<
96
Charitable Anti-Abuse Ads
Charitable Anti-Abuse Ads
The Penny Prison by Movimento De Mulheres Fights for Women's Rights
<
95
Chilling Tree-Removal Videos
Chilling Tree-Removal Videos
Vi Agroforestry Shows Deforestation of Popular Swedish Parks
<
94
Repetitive Clicking Competitions
Repetitive Clicking Competitions
Granola is Hosting a Million Click to Win Contest
<
93
LGBT Parody Olympic Sites
LGBT Parody Olympic Sites
This Website Protests Sponsorship of the Sochi 2014 Winter Olympic Games
<
92
Loyalty-Testing Burger Campaigns
Loyalty-Testing Burger Campaigns
This Unusual Burger King Facebook Campaign Intended to Lose Fans
<
91
Misleading Delivery Publicity Stunts
Misleading Delivery Publicity Stunts
The DHL Trojan Mailing Campaign Cleverly Dupes Competitors
<
90
Crowdfunded Olympic Teams
Crowdfunded Olympic Teams
The Jamaican Olympic Team Raised the Funds It Needed Online
<
89
Tech-Forecasting Football Graphics
Tech-Forecasting Football Graphics
This HTC Infographic Looks Ahead at the Future of Football
<
88
Emotional First Flight Videos
Emotional First Flight Videos
'Vodafone Firsts' Helped Two Dutch Grandmas Fly for the First Time
<
87
Gigantic Social Media Displays
Gigantic Social Media Displays
The Caribou Coffee Pinterest Board is Spectacular
<
86
Competitor-Slamming Print Ads
Competitor-Slamming Print Ads
This Apple Print Advertisement Shames One of Its Biggest Rivals
<
85
Contactless Payment Saddles
Contactless Payment Saddles
People Can Use Contactless Payments for Donkey Rides at this UK Beach
<
84
Compassionate Bank Campaigns
Compassionate Bank Campaigns
TD Bank's Automatic Thanking Machine Gives Clients Personalized Gifts
<
83
Shark Scare Pranks
Shark Scare Pranks
Discovery Channel's Shark in the Lake Prank Alarms Unsuspecting Boaters
<
82
Chivalrous Technological Marketing Campaigns
Chivalrous Technological Marketing Campaigns
Kenneth Cole Looks to Revive the Gentleman
<
81
Colored Sheep Campaigns
Colored Sheep Campaigns
This Tour De France Campaign Colored Sheep to Match the Yellow Jersey
<
80
Provocative Social Campaigns
Provocative Social Campaigns
The Unzipped Truth Puts Spray Paint Questions on the Streets of NYC
<
79
Scary Shopping Pranks
Scary Shopping Pranks
Samsung's Halloween Prank Video Catches TV Shoppers Off Guard
<
78
Roaming Zoo Animal Ads
Roaming Zoo Animal Ads
The Ubi Bene Agency Creatively Advertises a Paris Zoo
<
77
Cuddly Bear Buses
Cuddly Bear Buses
Disney's Duffy Teddy Bear Bus is an Adorable Way to Get Around
<
76
Gun Range Bars
Gun Range Bars
Wilshire Gun Range was Granted a Liquor License
<
75
Fictional Dating Profile Stunts
Fictional Dating Profile Stunts
Characters from The Mindy Project Show Were Introduced to Tinder
<
74
Face-Reading Car Contests
Face-Reading Car Contests
The Billionaire Shop Will Give a Lambo to Whoever Wishes Most for It
<
73
Dishwashing Diners
Dishwashing Diners
This Unique Pop-Up Restaurant Has Diners 'Pay' by Washing Dishes
<
72
Airline Aerial Laser Ads
Airline Aerial Laser Ads
Air France Sends an Ad Campaign Celebrating their 80th Anniversary
<
71
Cosplayer Comic Books
Cosplayer Comic Books
Epic Cosplayer Yaya Han is the Star of the Wonderous II Comic Book
<
70
Social Justice Search Designs
Social Justice Search Designs
The Olympic Google Doodle Takes Aim at Russian Anti-Gay Laws
<
69
Micro-Sized Advertisements
Micro-Sized Advertisements
These Small Ads from Sony Highlight the Precision of 4K TV Technology
<
68
Adult Record Labels
Adult Record Labels
Pornhub Records is Searching for a Different Kind of Artist
<
67
Wacky Leafleter Contraptions
Wacky Leafleter Contraptions
This Unusual Structure Made Handing Out Flyers More Effective
<
66
Bomb-Simulating Phone Ads
Bomb-Simulating Phone Ads
Homeland's Fourth Season is Marketed with Quite the Bang
<
65
Furnished Climbing Walls
Furnished Climbing Walls
IKEA's Interacitve Ad Mixes Rock Climbing with Home Decor
<
64
Literal Half-Off Campaigns
Literal Half-Off Campaigns
Yahoo! Japan's Half-Off Discount Halves Products & Prices
<
63
Poutine-Eating Contests
Poutine-Eating Contests
This Poutine-Eating Contest Was Sponsored By Smoke's Poutinerie
<
62
Customized Ice Hotel Rooms
Customized Ice Hotel Rooms
The Swedish Ice Hotel is Working with Guests to Create Bespoke Rooms
<
61
Deep Sea Diving Champagnes
Deep Sea Diving Champagnes
50 Veuve Clicquot Champagne Bottles Now Rest in an Underwater Cellar
<
60
Giant Picnic Lunch Tables
Giant Picnic Lunch Tables
O2's Big Picnic Table is a Spot for Brits to Grab £1 Meals for Lunch
<
59
Model Client Handbooks
Model Client Handbooks
We Are Goat's Client Guide Book Advises 'Please Don't Be a D*ck'
<
58
Romance-Inducing Benches
Romance-Inducing Benches
The East Japan Railway Company's Love Love Bench Brings People Together
<
57
Soleful Dating App Stunts
Soleful Dating App Stunts
Keep's Tinder Dating Profile Appeals to Those Who Love Shoes
<
56
Disgusting Floor Cleaner Ads
Disgusting Floor Cleaner Ads
This Bissell Canada Ad Shows a Man Eating Off a Subway Platform Floor
<
55
Public Ad Disapproval Projects
Public Ad Disapproval Projects
The Skip Ad Project Mimics YouTube's Skip Button on Real World Ads
<
54
Realistic Retail Mannequins
Realistic Retail Mannequins
JC Penny's Retail Display Mannequins Reflect Diverse Body Types
<
53
Comforting Chip Flavors
Comforting Chip Flavors
One of This Year's Finalists for Lay's Do Us a Flavor is a Bacon Macaroni
<
52
Commemorating Burger Compositions
Commemorating Burger Compositions
Shake Shake's Ten Year Anniversary Celebrates in Style
<
51
Creative Menu Collages
Creative Menu Collages
Pizzeria Libretto Shares Pizza Photos in Bite Sized Pieces on Instagram
<
50
Vanishing Recruitment Campaigns
Vanishing Recruitment Campaigns
GrubHub is Looking for an New Summer Intern on Snapchat
<
49
Empty Bucket Challenges
Empty Bucket Challenges
OndAzul Encourages Participation in the Ice Bucket Challenge Without Water
<
48
Wildly Torn Jeans
Wildly Torn Jeans
Zoo Jeans Are Torn by Real Lions and Tigers
<
47
Viral Campaign Recap Charts
Viral Campaign Recap Charts
This Graphic Examines the Best of Brands on Social Media in 2013
<
46
Celeb Lifestyle Brand Pop-Ups
Celeb Lifestyle Brand Pop-Ups
The Goop Pop-Up Shop Brings Gwyneth Paltrow's Online Shop to L.A.
<
45
National Burger Battles
National Burger Battles
'La Burger Week' is a Quest to Find the Best Burger in Canada
<
44
Luxe Yearlong Vacations
Luxe Yearlong Vacations
LTI is Offering a $1 Million Year Long Vacation for $0
<
43
Next-Generation Iconic Blimps
Next-Generation Iconic Blimps
The Newest Goodyear Blimp is Much More Modern Than its Predecessors
<
42
Asphalt-Cooked Meals
Asphalt-Cooked Meals
The WWF Global Warming Menu Cooks Food on Hot Pavement
<
41
Real Dead Bunny Billboards
Real Dead Bunny Billboards
Hell Pizza is Advertising Easter Rabbit Pizza with Real Dead Rabbits
<
40
Interactive Gaming Promo Campaigns
Interactive Gaming Promo Campaigns
This Marketing Campaign Makes Use of Augmented Reality Shooters
<
39
Sandy Composer Portraits
Sandy Composer Portraits
A Beachy Schubert Announces the 2014 East Neuk Classical Music Festival
<
38
Job-Seeking Candy Campaigns
Job-Seeking Candy Campaigns
The Red M&M Hopes to Star in Another Brand's Super Bowl Commercial
<
37
Shocked Mannequins
Shocked Mannequins
This Japanese Mannequin's Jaw Drops as Part of a Summer Sale Announcement
<
36
Cargo-Sized Cardboard Crates
Cargo-Sized Cardboard Crates
The Amazon Nissan Box is the Biggest Paper Carton You've Ever Seen
<
35
Intentionally Awful Ads
Intentionally Awful Ads
Newcastle Brown's Beer Ad Campaign Wants to Badly Photoshop You into an Ad
<
34
Child Marriage Movements (UPDATE)
Child Marriage Movements (UPDATE)
Plan Norway Reveals 12-Year-Old Thea is Part of a Viral Campaign
<
33
Tactile Photography Boxes
Tactile Photography Boxes
The Film Box Kit Appeals to Those with a Passion for Photography
<
32
Stiletto Customization Services
Stiletto Customization Services
Jimmy Choo's Shoe Customization Allows You Creative Control
<
31
Playful Street Art Manipulations
Playful Street Art Manipulations
FILA Sneakers Adds Its Own Shoes to Banksy Street Art
<
30
Romantic Mail Trucks
Romantic Mail Trucks
The Veuve Clicquot Mail Truck Revives the Art of Handwriting
<
29
Bacon-Fueled Motorcycles
Bacon-Fueled Motorcycles
Hormel Foods Promotes Its Black Label Bacon Line in a Badass Way
<
28
In-Hotel Yoga Programs
In-Hotel Yoga Programs
W Hotels' FIT with Tara Stiles Provides Yoga Routines for Travellers
<
27
Humanizing Homeless People Paintings
Humanizing Homeless People Paintings
These Murals by Depaul UK is a Show of Street Art Activism
<
26
Apocalypse-Ready Advertising
Apocalypse-Ready Advertising
The 'In Case of White Walkers' Cases are Located in Sweden
<
25
Soccer Hospitality Campaigns
Soccer Hospitality Campaigns
TripAdvisor Makes Predictions for Wins Based on World Cup Hotel Stays
<
24
Fashion-Focused Food Trucks
Fashion-Focused Food Trucks
The Le Chateau Food Truck Brings Good Food to Toronto Fashion Week
<
23
Signal-Blocking Beer Coolers
Signal-Blocking Beer Coolers
Polar Cell Phone Nullifier Ensures Full Attention Devoted to Company
<
22
Heated Bus Shelters
Heated Bus Shelters
'The Beach Look Good On You' Campaign Encourages New Yorkers to Vacation
<
21
Comfort-Focused Cinemas
Comfort-Focused Cinemas
IKEA's Movie in Bed Event Replaced the Traditional Seats with Big Beds
<
20
Cartoon Figurine Photography
Cartoon Figurine Photography
Disney Infinity Characters Star in Kurt Moses' Disney Photo Series
<
19
Severed Limb Stunts
Severed Limb Stunts
A Model of a Severed Leg is the Star of This Mini Cooper Advertising Stunt
<
18
Mock Coffee Chain Cafes
Mock Coffee Chain Cafes
'Dumb Starbucks' is a Mysterious Cafe That's Spoofing Starbucks
<
17
Ice Block Beer Packaging
Ice Block Beer Packaging
Brazilian Beer Skol Delivers Ice Cold Beer to Russian World Cup Fans
<
16
Mysterious Crowdfunding Campaigns
Mysterious Crowdfunding Campaigns
Jordan Bishop's Product Launch on Crowdtilt is for the Unknown
<
15
Extravagant Edible Easter Eggs
Extravagant Edible Easter Eggs
Shawish Unveiled the World's Most Expensive Chocolate Easter Egg
<
14
LEGO Subway Stations
LEGO Subway Stations
This LEGO Subway Station in Milan was Replicated for Promotion
<
13
Brazil-Inspired Sportswear
Brazil-Inspired Sportswear
The PUMA Girls of the Blaze Disc Collection is Designed by Solange
<
12
Charitable Testicle Waxings
Charitable Testicle Waxings
Men Participate in Not-The-Sac Wax For Testicular Cancer Canada
<
11
Serial Numbered Fruits
Serial Numbered Fruits
Limited Edition Gokusen Bananas are Being Sold in Japan
<
10
Real Female Runway Shows
Real Female Runway Shows
The 2014 Paris Fashion Week Rick Owens Show Features Ordinary Women
<
9
Furniture Store Cafes
Furniture Store Cafes
Tokyo's IKEA Lotus Collection Cafe is a New Place to Eat IKEA Food
<
8
Phoenix Paper Sculptures
Phoenix Paper Sculptures
Paper Rebirth by Zim&Zou; Gives Recycled Papers New Life
<
7
Apocalyptic Home Kits
Apocalyptic Home Kits
Century 21's Zombie Apocalypse Kit Helps to Board Up Homes
<
6
Puppy-Injected Selfies
Puppy-Injected Selfies
This Dallas Pets Alive! Campaign Has Dogs Interrupt Selfies on Instagram
<
5
Bohemian Selfie Campaigns
Bohemian Selfie Campaigns
The FP Selfie Edition Features Real-Life Customers
<
4
Cyclist-Photographing Sheep
Cyclist-Photographing Sheep
The Tour De France Yorkshire Will Be Shot by Sheep with Sony Cameras
<
3
Grotesque Medical Dinners
Grotesque Medical Dinners
This Unsettling Feast Introduces the Surgeon Simulator Game for iPhone
<
2
Dialogue-Provoking Installations
Dialogue-Provoking Installations
The Conversation Wall Allows You to Put Your Two Cents In
<
1
Mock Celebrity Selfies
Mock Celebrity Selfies
Dan Rubin's 'Phonies' Mock the Selfie Phenomenon with Celeb Faces
<