Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

IKEA's Interacitve Ad Mixes Rock Climbing with Home Decor

 - Sep 11, 2014
References: facebook & designtaxi
In order to kick off the opening of a new store in France, IKEA set up an unusual climbing wall to raise awareness about this event. With the aid of the ubi bene agency, IKEA set up a rock wall and dressed it up with everything from dining tables to chairs and beds.

The rock wall was set up so that showroom furniture pieces were fixed in place vertically, making it the perfect opportunity to capture a dynamic selfie. With a professional on site, people on the street were invited to get fitted with a harness and take the climb up the quirkiest showroom ever. To make getting around easy, the rock wall included spots for people to grip and step, offering a quick way to scoot from the bedroom to the living room.