These memorable IKEA commercials range from punny furniture ads to familial food commercials that encourage shoppers to visit the home retailer's famed restaurant. For decades, IKEA has offered stylish home furniture and accessories at a low price. Known for its flat-packed packaging and modern aesthetic, the Swedish retailer does not only embrace innovative product design but also creatively market's its furniture, appliances and even its food range.
Some of the most memorable IKEA commercials in recent months include festive ads that celebrate popular holidays. While the retailer's most recent Christmas campaign promotes its line of holiday decor, its cinematic Halloween commercial is a humorous tribute to Stanley Kubrick's classic 'The Shining.'
Furthermore, commercials like an animal rescue campaign pair homeless pets with furnished room settings to encourage viewers to give animals a loving home. Appealing to both familial and Millennial sensibilities, IKEA reaches a younger demographic by promoting budget-friendly pricing and convenience. Similarly, the retailer targets Gen X and Boomer demographics with campaigns that focus on sentiment and nostalgia.
From Punny Furniture Ads to Family Bonding Food Commercials
Fantastical Furniture Ads
IKEA Encourages Us to Harness Our Imaginations in 'Come Home to Play'
Play-Encouraging Furniture Campaigns
This IKEA and DreamWorks Ad Inspires Kids to Say Yes to Play
Miniature Modular Kitchens
This Ad Shows How Easy It is to Create a Custom IKEA Modular Kitchen
Quirky Storage Commercials
IKEA's 'Joy of Storage' Shows Clothes Finding Their Home
Comical Christmas Furniture Ads
The IKEA Christmas Ad Shows How to Maximize the Holiday Season
Punny Furniture Ads
IKEA Malaysia Promotes Its Upcoming Sale with Various IKEA Puns
Family-Bonding Food Commercials
IKEA's 'Together We Eat' Campaign Wants to Get to Know Your Family
Hypnotic Furniture Stunts
IKEA's Furniture Ad Spellbinds a Real Couple with Hypnosis
Furniture Catalog Spoofs
IKEA's Bookbook Catalog is Presented Like a Fancy Tech Product
Haunting Halloween Ads
IKEA's Halloween Ad Parodies The Shining
Dynamically Rotating Kitchen Ads
This IKEA Kitchen Ad Shows How Design Should Work for You
Frightening Furniture Ads
IKEA's Paranormal-Inspired Furniture Commercial Has a Freaky Bed
Furniture-Shopping Dog Adoptions
Ikea's Home for Hope Advertises Rescue Dogs in Room Displays
Enchanting Eco Lighting Ads
IKEA Promotes the Natural Beauty of Energy Efficient LED Lightbulbs
The IKEA Social Catalogue Campaign Had Its Fans Digitize Pages